# Food Truck-Inspired Chips Wise Snacks' Potato Chips Take Inspiration from Food Truck Food By Laura McQuarrie | Published 2016-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-truck-food References: [packagingdigest](http://www.packagingdigest.com/food-packaging/food-trucks-drive-inspiration-for-snack-labeling-2016-07-15) & [wisesnacks](http://www.wisesnacks.com/) Food truck food is the inspiration behind the newest [potato chip flavors](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors) from Wise Snacks. Its Food Truck Favorites line is being kicked off with two flavors, Loaded Chili Cheese Dog and Beef Barbacoa Tacos, which take inspiration from New York City's Papaya King and Boston’s North East of the Border respectively. The logo of each food truck is a main feature on each of the Food Truck Favorites potato chip bags, which will appeal to both foodies and fans of the food trucks. Wise Snacks is known to have a loyal following a Baby Boomers. The popularity of food trucks has now come full circle, with several brands using [food truck flavors](https://www.trendhunter.com/trends/cheez-wheelz-food-truck) as the inspiration for their packaged retail products. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Food Truck-inspired Flavors:** Wise Snacks is capitalizing on the popularity of food trucks by creating potato chip flavors that mimic the unique and crave-worthy dishes found in food trucks. - **Branded Packaging:** Wise Snacks' inclusion of the food truck logos on their potato chip bags taps into the growing trend of branded packaging that resonates with consumers. - **Cross-industry Collaboration:** The partnership between Wise Snacks and popular food truck brands opens up opportunities for collaboration between the food and snack industries, leading to innovative and unique flavor combinations. ### Who This Affects Most - **Snack Food:** The introduction of food truck-inspired flavors by Wise Snacks highlights the potential for innovation within the snack food industry, where unique and unexpected flavors can pique consumer interest. - **Food Truck:** Food trucks can leverage their popularity and recognition by collaborating with snack food brands to create new and exciting food products that expand their business beyond the streets. - **Packaging:** Branded packaging has the potential to disrupt the packaging industry as more companies recognize the value of incorporating recognizable and beloved brands into their product designs. ## Related on Trend Hunter - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Hot Dog-Flavored Snack Chips](https://www.trendhunter.com/trends/hot-dog-chips.md) - [Philadelphia Cuisine Snack Chips](https://www.trendhunter.com/trends/herrs-chips.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-cooked-potato-chips.md) - [Flavor-Packed Tortilla Chips](https://www.trendhunter.com/trends/chipoys-rolled-tortilla-chips.md) - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md)