# Mobile Culinary Commerce Courses Selecta Teaches Brazilians How to Start a Food Truck Business By Gil Cohen | Published 2013-03-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/food-truck-business References: [popupcity.net](http://popupcity.net/2013/03/meta-food-truck-stimulates-favela-economy) & [springwise](http://www.springwise.com/non-profit_social_cause/truck-takes-free-catering-business-training-brazilian-favelas/) Eu que Fiz, a phrase that means "I made that" in Portuguese, is the name of a program by the Selecta grocery brand that plans on educating Brazilians on the food truck business. With the huge popularity of [food trucks and pop-up restaurants](https://www.trendhunter.com/trends/barilla-connection-kitchen) all over the world, this food company has decided to encourage those with fewer opportunities to take advantage of this booming market. Selecta works in conjunction with the [Central Favelas Union](https://www.trendhunter.com/trends/penn-state) of Brazil to offer courses on preparing food and running a culinary business, all from within a giant truck. Selecta strengthens its brand image by helping those who live in impoverished neighborhoods to learn the ropes of the food truck business. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Mobile Culinary Commerce:** Providing culinary education in a mobile format to reach underserved communities and/or areas not traditionally associated with culinary training. - **Food Truck Entrepreneurship:** Creating courses and training programs specifically designed to teach entrepreneurs how to start and operate a successful food truck business. - **Socially Responsible Branding:** Aligning brand messaging and initiatives with social responsibility and community outreach to reinforce a positive brand image. ### Industries Being Reshaped - **Food and Beverage:** Providing culinary education for aspiring food truck entrepreneurs within the food and beverage industry. - **Education and Training:** Developing new education and training programs for food truck entrepreneurship within the education and training industry. - **Brand Management and Marketing:** Offering social responsibility initiatives to reinforce brand image and messaging within the brand management and marketing industry. ## Related on Trend Hunter - [Dog-Focused Food Trucks](https://www.trendhunter.com/trends/french-cuisine-for-dogs.md) - [Electric Street Food Bikes](https://www.trendhunter.com/trends/smartebike.md) - [College-Targeted Food Pop-Ups](https://www.trendhunter.com/trends/the-one-shop.md) - [Food Entrepreneurship Programs](https://www.trendhunter.com/trends/youth-entrepreneurship-platform.md) - [Flash-Frozen Meatless Meals](https://www.trendhunter.com/trends/fresh-on-wheels.md) - [Emerging Food Brand Apps](https://www.trendhunter.com/trends/emerging-food-brand.md) - [Student-Focused Foodie Tours](https://www.trendhunter.com/trends/deliveroo-the-grub-crawl.md) - [Inclusive Driving Campaigns](https://www.trendhunter.com/trends/inclusive-driving-campaign.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md)