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# Playful Mealtime Trays
'PlayTray' is a Food Tray for Kids That Doubles as a Toy

By Laura McQuarrie | Published 2017-09-12 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/food-tray-for-kids
References: [kickstarter](https://www.kickstarter.com/projects/220364570/playtray-new-way-for-childrens-happy-mealtime)

PlayTray is a unique invention from Ania and Mateusz, young parents from Poland, who sought to create a clever [food tray for kids](https://www.trendhunter.com/trends/tableware-bundle-for-children) that merges the task of eating with fun.

The proposed PlayTray designs that have been introduced to the world via a [Kickstarter](https://www.trendhunter.com/trends/kibble-katcher) crowdfunding campaign include four styles: Picnic, Basketball, Flowers and Football. Each tray has [seven "fields" for food](https://www.trendhunter.com/trends/amcor-3), as well as an additional storage compartment that is to be kept concealed until a child reaches the end of their meal.

Each of the built-in tray compartments take the form of arrows, which are pointed towards the final closed-off compartment. Printed on the bottom of these fields are the names of colors, words and other educational prompts that have the potential to make mealtime more engaging and entertaining.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 22% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Meal Trays:** Incorporating education and play into mealtime through interactive tray designs.
- **Multifunctional Kids Products:** Creating products for kids that serve dual purposes for added convenience and engagement.
- **Innovative Tableware:** Developing unique tableware designs that enhance the dining experience for all ages.

### Where This Applies

- **Children's Tableware:** Expanding the children's tableware market by creating interactive and unique products like the PlayTray.
- **Educational Toys:** Incorporating education into everyday activities like mealtime through products like the PlayTray.
- **Crowdfunding:** Utilizing crowdfunding platforms to launch innovative and niche products like the PlayTray.

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