# Drive-Thru Greengrocers Tokyo's Food Supply Provides Safe Access to Fruits and Vegetables By Laura McQuarrie | Published 2020-04-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/food-supply References: [japantimes.co.jp](https://www.japantimes.co.jp/life/2020/04/10/food/food-supply-wholesaler-launches-drive-through-greengrocer-in-tokyo/) Food Supply is a fruit and vegetable wholesaler in [Tokyo](https://www.trendhunter.com/trends/tokyo-lantern-dinner) and it is adopting a [drive-thru system](https://www.trendhunter.com/trends/techdriven-drivethru) to make sure people can access [fresh produce](https://www.trendhunter.com/trends/smart-vision) and do so safely and from a distance. Food Supply ordinarily works with restaurants but since a large percentage of its clients have been forced to temporarily close their businesses, the wholesaler is now working directly with consumers to minimize food waste. The drive-thru greengrocer system invites people to park their vehicle in a designated space so that the trunk of their car can be loaded with a five-kilogram bag of mixed fruits and vegetables, plus domestically produced rice. Like a traditional drive-thru, customers are able to pay for the goods without having to leave the vehicle. Image Credit: Getty Images ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Drive-thru Greengrocers:** Opportunity for businesses to adopt contactless drive-thru systems for selling fresh produce and minimizing food waste. - **Direct-to-consumer Sales:** Scenarios where wholesalers are forced to work with consumers directly are creating opportunities for new business models. - **Safe Food Access:** Investments in innovative food distribution systems to ensure safe access to fresh produce amid the pandemic. ### Sectors Adopting This - **Wholesale:** Wholesalers can explore new avenues such as direct-to-consumer sales to adapt to changing market conditions. - **Food Distribution:** Adoption of drive-thru greengrocer systems can revolutionize the way consumers access fresh produce from the comfort of their vehicles. - **Restaurant:** Restaurants can explore partnerships with wholesalers like Food Supply to minimize food waste and continue serving customers during temporary closures. ## Related on Trend Hunter - [Drive-Up Grocers](https://www.trendhunter.com/trends/driveup-grocer.md) - [Mobile Produce Markets](https://www.trendhunter.com/trends/grow-on-the-go.md) - [Health Food Digital Drive-Thrus](https://www.trendhunter.com/trends/sweetlane.md) - [Consumer-Run Supermarkets](https://www.trendhunter.com/trends/hyperburgers.md) - [Complimentary Breakfast Trucks](https://www.trendhunter.com/trends/vegfast-van.md) - [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Drive-Thru Conveyor Belts](https://www.trendhunter.com/trends/mcdonalds-drive-thru.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md)