# Nutritional Support Drinks The Complan On the Go! Food Supplement Beverage Comes in Three Flavors By Michael Hemsworth | Published 2021-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/food-supplement-beverage References: [foodbev](https://www.foodbev.com/news/danones-complan-launches-food-supplement-beverage/) & [danone](https://www.danone.com) The Complan On the Go! food supplement beverage is a new offering from the [Danone](https://www.trendhunter.com/trends/danone-fortimel-balanced)-owned brand that is focused on increasing the energy levels of the consumer using nutritional support. The drink comes in three flavor options including Vanilla, Strawberry and Cappuccino, which all feature 9.8-grams of protein per serving along with 21 vitamins. The nutrients have been specifically chosen for their ability to reduce feelings of fatigue and tiredness. The Complan On the Go! food supplement beverage is available now in packs of four from [Tesco](https://www.trendhunter.com/trends/nurishment-flavour-fusion) in the UK and will be further launched in select Boots locations starting in March 2021. The drink is likely to be well-received amongst health-conscious consumers who are in search of a different approach to energy boosting. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nutritional Support Beverages:** There is an opportunity to innovate in the nutritional support beverage industry by creating more delicious and convenient options, like Complan On the Go!, that are also packed with essential vitamins and minerals. - **Fatigue-fighting Supplements:** There is a trend towards supplements that help combat feelings of fatigue and tiredness for people with busy lifestyles or those who are looking for a natural energy boost. - **Convenient Health Products:** There is an opportunity to innovate in the market for convenient health products that can be easily consumed on the go, like Complan's On the Go! food supplement beverage. ### Sectors Adopting This - **Functional Beverages:** Functional beverages that offer health benefits and serve a specific purpose, like nutritional support, are becoming more popular amongst health-conscious consumers. - **Supplements:** The supplement industry is on the rise as people are looking for more natural ways to support their health and wellness goals. - **Convenience Foods:** Convenient and healthy food products are in demand, especially for people with busy lifestyles who are always on the go. ## Related on Trend Hunter - [PMP Nutrition Drinks](https://www.trendhunter.com/trends/nurishment-introduces.md) - [Dairy-Based Meal Drinks](https://www.trendhunter.com/trends/complete-meal-to-go.md) - [Plant-Based Bottled Meal Replacements](https://www.trendhunter.com/trends/alpro-meal-to-go.md) - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [Functional Powdered Drinks](https://www.trendhunter.com/trends/jamba-singles-to-go.md) - [Adult Medical Nutrition Products](https://www.trendhunter.com/trends/danone-fortimel-balanced.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Athletic Demand-Driven Beverages](https://www.trendhunter.com/trends/new-boost-drinks.md) - [Children's Ready-to-Drink Supplements](https://www.trendhunter.com/trends/else-nutrition-1.md)