# Scrumptious City Foodscapes Food Stylists Make London Landmarks That Look Good Enough to Eat By boom chicky boom | Published 2009-12-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/food-stylists References: [dailymail](http://www.dailymail.co.uk/news/article-1228206/Londons-iconic-skyline-recreated-using-fruit-veg.html) & [newslite](http://newslite.tv/2009/11/16/london-skyline-recreated-using.html) To promote their ‘We have fun with food’ slogan, [Good Food TV Channel](https://www.trendhunter.com/trends/eir-healthcare) commissioned a team of food stylists to create a ‘foodscape’ of famous London landmarks. Photographer, Carl Warner, led a team of five food stylists who spent three weeks cutting, carving, molding, and gluing together hundreds of pieces of food from 26 different fruit and vegetables to construct models of the [Houses of Parliament](https://www.trendhunter.com/trends/the-double-courtyard-house), the [London Eye](https://www.trendhunter.com/trends/sundown-spots), the Tower Bridge, St Paul’s Cathedral, and the Gherkin. Roopa Gulati, spokesperson from the Good Food channel, expressed her amazement with the end result, “This is a stunning image which has quite literally transformed the London skyline through good food proving that fun with food in a creative and light-hearted way is the way forward.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 56% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Food Styling:** Exploring innovative ways to creatively transform food into art and design. - **Promotional Foodscapes:** Using food as a means to promote brands and cities in a visually appealing manner. - **Creative Food Campaigns:** Utilizing food to create eye-catching and memorable marketing campaigns. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to use food as a medium for brand promotion. - **Marketing and Advertising:** Opportunity for marketers to explore unique and unconventional ways of promoting brands and products through foodscapes. - **Art and Design:** Opportunity for art and design professionals to venture into the world of food styling and create unique pieces of edible art. ## Related on Trend Hunter - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Architectural Sugar Sculptures](https://www.trendhunter.com/trends/a-story-of-salt-and-sugar.md) - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md) - [Realistic Food Candles](https://www.trendhunter.com/trends/pantlers-rations.md) - [Felt-Made Novelty Shops](https://www.trendhunter.com/trends/bourdon-street-chippy.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Food Appreciation Puzzles](https://www.trendhunter.com/trends/puzzle-thing-ny-heart.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Tomato-Themed Dining Experiences](https://www.trendhunter.com/trends/immersive-dining-experience.md)