# Boozy Bread Pop-Ups Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer By Laura McQuarrie | Published 2016-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-store-pop-up References: [eventmagazine](http://www.eventmagazine.co.uk/virgin-trains-pop-up-features-beer-inspired-bread/brands/article/1413681) & [virgintrains](https://www.virgintrains.co.uk/) At Darlington station, [Virgin Trains](https://www.trendhunter.com/trends/not-a-sock-shop) launched a food store pop-up that features a variety of treats to pick up en route to one's destination. The pop-up will be in operation for just two days and features items such as Jar House's bread, baking kits and even a beer-inspired bread, which is made with Virgin Trains' own beer, 'Hop on Board.' As part of a special promotion, those who purchase the beer-inspired bread will receive a free bottle of the Hop on Board beer. This food store pop-up is just one of the many temporary retail spaces that Virgin Trains sets up on a monthly basis in order to showcase and support local businesses. This stunt perfectly converges [pop-up retail](https://www.trendhunter.com/trends/uber-eats-x-aldi) with craft beer and a unique food hybrid, all of which have piqued the public's interest as of late. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pop-up Retail:** The temporary food store pop-up showcases the trend of creating unique and experiential retail spaces. - **Craft Beer:** The beer-inspired bread made with Virgin Trains' own beer highlights the trend of using craft beer in unique food products. - **Food Hybrids:** The beer-inspired bread is an example of the trend of creating innovative food combinations and hybrids. ### Who This Affects Most - **Retail:** The pop-up retail trend presents opportunities for retailers to create engaging and temporary store experiences. - **Craft Beer Industry:** The use of craft beer in bread products opens up opportunities for collaboration between breweries and food producers. - **Food and Beverage:** The creation of food hybrids like the beer-inspired bread can inspire new product development and creative menu offerings. ## Related on Trend Hunter - [Bakery Pub Pop-Ups](https://www.trendhunter.com/trends/the-golden-flake-tavern.md) - [Bodega Pop-Up Experiences](https://www.trendhunter.com/trends/taste-the-aloha-experience.md) - [Experiential Tea Pop-Ups](https://www.trendhunter.com/trends/house-of-caramelised-biscuit.md) - [Hot Cross Bun Cafes](https://www.trendhunter.com/trends/easter-popup.md) - [Beer-Infused Dessert Pop-Ups](https://www.trendhunter.com/trends/beerinfused-dessert.md) - [Bakery-Style Bodycare Pop-Ups](https://www.trendhunter.com/trends/joy-bakehouse.md) - [Plant-Based Yogurt Pop-Up Shops](https://www.trendhunter.com/trends/alpro-the-house-of-cinnamon-roll.md) - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Gourmet Lunch Pop-Ups](https://www.trendhunter.com/trends/uber-eats-sandwich-studio.md)