# Whimsical Wines Archer & Vine's Food Specific Wines Aim for the Perfect Pairing By Marissa Liu | Published 2009-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-specific-wines References: [thedieline](http://www.thedieline.com/blog/2009/10/archervine.html#more) & [mdfolio](http://www.mdfolio.co.uk/archervine.php) British graphic designer Matt Davey created simple, chic and playful bottles for [Archer & Vine](https://www.trendhunter.com/trends/archer-roose)’s [food specific wines](https://www.trendhunter.com/trends/seasonal-guide-to-wine-pairing). The line consists of four British wines (two reds, a white and a rosé). The food-specific wines all have snappy names like “The Battered Fish,” a rosé blended to complement a meal of fish and chips; “The Laying Hen” is a white wine made from Savognin grapes to accompany a delicious roast chicken, while “The Sizzling Toad” is a zinfandel specifically made for Toad in the Hole (sausages in Yorkshire pudding batter served with gravy). Even cottage and shepherd's pie get a wine pairing with “The Lost Sheep,” a blended red wine. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Food-specific Wines:** Opportunity for wineries to create food-specific wines to offer a complete dining experience and differentiate from traditional wine offerings. - **Creative Bottle Design:** Design firms can elevate brand value of wines through creative and playful bottle designs targeted towards younger audiences. - **Hyper-targeted Marketing:** Wineries can utilize hyper-targeted marketing strategies to reach specific food and wine pairing audiences. ### Where This Applies - **Wine & Beverage:** Wineries can leverage food-specific wines to present a unique and differentiated offering for consumers. - **Design:** Design firms can expand their services to include bottle design for wineries targeting younger and creative audiences. - **Marketing:** Marketing firms can utilize data-driven marketing strategies to promote hyper-targeted wine and food pairing offers for consumers. ## Related on Trend Hunter - [Burger-Friendly Wine Ranges](https://www.trendhunter.com/trends/greasy-fingers-wines.md) - [Meat-Focused Wine Ranges](https://www.trendhunter.com/trends/the-butchers-cellar-wine.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [Wine-Paired Snack Chips](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate.md) - [English Canned Wines](https://www.trendhunter.com/trends/the-uncommon-wine.md) - [Overlooked Wine Bottle Experiences](https://www.trendhunter.com/trends/an-a-to-z-di-vini-divini.md) - [Playfully Branded Own-Label Wines](https://www.trendhunter.com/trends/private-label-wines.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Single-Serve Brunch Wines](https://www.trendhunter.com/trends/brunch-tasting-box.md)