# Conceptual GMO Food Brands The Natura Food Smoothie Packs are Made with Genetically Modified Foods By Michael Hemsworth | Published 2016-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-smoothie References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/10/gmo-student-project.html) & [a-clarke](http://www.a-clarke.com/) Genetically modified organisms (GMOs) are being panned by many health-conscious consumers, but the [Natura](https://www.trendhunter.com/trends/the-natura-collection) food smoothie packs show how they could potentially be marketed. A conceptual product line created by designer Andrew Clarke, Natura consists of glass jars filled with fresh ingredients that can be made into a smoothie at a moments notice. The genetically modified foods used to create the smoothie packs enable them to stay fresher on the shelf longer as well as in the fridge of the consumer. Each of the conceptual Natura food smoothie packs are [chicly designed from glass](https://www.trendhunter.com/trends/cleveland-kitchen1) and feature a label that details all the various ingredients within. More importantly, the fact that the ingredients are genetically modified is put front and center to let consumers know when purchasing. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Genetically-modified Food Packaging:** Innovative food packaging to preserve genetically-modified food reached its significant breakthrough. - **GMO Marketing Strategies:** Marketing teams are coming up with strategies to make GMO more appealing to consumers. - **Sustainable Gmos:** Creating genetically modified organisms that are environmentally sustainable are poised to disrupt agriculture and food manufacturing. ### Sectors Adopting This - **Food Packaging Industry:** The Food Packaging Industry can create innovative and sustainable packaging to preserve the genetic integrity of food products. - **Health and Nutrition Industry:** The Health and nutrition industry are capable of addressing the health concerns of GMOs by producing safe and nutritious food products. - **Agriculture and Food Manufacturing:** Agriculture and Food Manufacturing industry could potentially benefit from genetically modified organisms that result in higher-yield crops and longer shelf life of the products. ## Related on Trend Hunter - [Natural-Focused Condiment Brands](https://www.trendhunter.com/trends/walden-farms-rebrand.md) - [On-the-Go Fruit Protein Smoothies](https://www.trendhunter.com/trends/designer-smoothie.md) - [Toddler-Targeted Organic Smoothies](https://www.trendhunter.com/trends/organic-smoothies.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Shelf-Stable Smoothie Pouches](https://www.trendhunter.com/trends/outshine.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Functional Flavor-Driven Smoothie Ranges](https://www.trendhunter.com/trends/naked-smoothies.md)