# Instagram-Like Food Studios Mweb’s Dinnercam Takes Your Food Shots to the Next Level By Laura McQuarrie | Published 2014-04-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/food-shots References: [prexamples](http://prexamples.com/2014/04/dinnercam-money-shots-for-food-pornographers/) & [memeburn](http://memeburn.com/2014/04/dinnercam-this-mini-studio-will-turn-your-instagrams-into-serious-food-porn/) MWEB is one of South Africa’s largest Internet providers and in an experiment to see how WiFi connectivity is changing public spaces, it set up the ‘Dinnercam,’ where people could snap food shots. The Dinnercam was set up inside of Mexican restaurant, enabling people to take way more professional looking photos of their food, which they would likely do on their phones anyway. The WiFi-connected Dinnercam is like a real world [Instagram](https://www.trendhunter.com/trends/instapocket) combined with a mini photo studio, where you can put your plate and take a picture. However, before you do, there are a number of [different light settings](https://www.trendhunter.com/trends/screen-fill-light) to choose from on the Dinnercam, which act just like Instagram filters. People who take pictures with the Dinnercam and tag their photos with #dinnercam will receive a free [Polaroid](https://www.trendhunter.com/trends/gingerbread-camera)-like print of the food photo they snapped. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 52% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Wifi-connected Food Studios:** Opportunity for restaurants to provide customers with WiFi-connected devices or setups that enhance food photography and social media sharing. - **Professional Food Photography:** Opportunity for businesses to offer professional photography services or setups specifically designed for photographing food. - **Digital Food Filters:** Opportunity to develop digital filters or lighting settings for food photography that mimic popular Instagram filters. ### Where This Applies - **Hospitality:** Restaurants and cafes can leverage WiFi-connected food studios to enhance the dining experience and encourage social media sharing. - **Photography:** Photography businesses can capitalize on the demand for professional food photography services and setups. - **Technology:** Tech companies can develop innovative camera apps or devices that cater specifically to food photographers and enthusiasts. ## Related on Trend Hunter - [Single-Use Photography Apps](https://www.trendhunter.com/trends/later-cam.md) - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md) - [Foodie Social Platforms](https://www.trendhunter.com/trends/dineit.md) - [Dedicated Content Creator Cameras](https://www.trendhunter.com/trends/instapocket.md) - [Foodie Networking Apps](https://www.trendhunter.com/trends/yourtable.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Photographic Winery Experiences](https://www.trendhunter.com/trends/winery-experience.md) - [Food-Monitoring AI Cameras](https://www.trendhunter.com/trends/codiet.md)