# 3D-Printed Selfie Burgers Hellmann's Food Selfies Used Mayo to 3D Print on Burgers By Laura McQuarrie | Published 2014-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/food-selfie References: [adeevee](http://www.adeevee.com/2014/07/hellmanns-burger-selfies-media/) & [facebook](https://www.facebook.com/hellmannsuk) [Hellmann's](https://www.trendhunter.com/trends/independent-burger-restaurant) Summer Hacks campaign takes inspiration from ingenious tricks that people do to improve their daily lives—the 'Burger Selfies' modifies a 3D printer to create food selfies in mayonnaise. To demonstrate some of the cool things that you can do with numerous types of technology, the stunt involved having a [food truck](https://www.trendhunter.com/trends/double-char) where people could order a burger with their face on it. After taking a picture of someone, the machine pumped out a rather abstract image of people, although it always seemed to catch the most important details like hair, glasses and other accessories. Although having someone's likeness created on a burger is a simple gesture, in addition to linking mayo to some of the hottest technology out there, these food selfie burgers were great at conjuring up smiles. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 26% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Food Selfies:** Opportunity for developing technology to create personalized food items based on customer selfies. - **3D Printing in Food:** Growing potential for using 3D printing technology to customize and create unique food items. - **Interactive Food Experiences:** Increasing demand for interactive and engaging food experiences that utilize innovative technologies like 3D printing. ### Sectors Adopting This - **Food Technology:** Food tech companies can explore the use of 3D printing to create personalized food items and enhance customer experiences. - **Hospitality:** Hotels, restaurants, and cafes can leverage interactive food experiences, such as 3D-printed food selfies, to attract and engage customers. - **Marketing and Branding:** Marketing agencies and branding companies can employ unique and innovative food marketing strategies, like 3D-printed food selfies, to create memorable brand experiences. ## Related on Trend Hunter - [Custom-Printed Burgers](https://www.trendhunter.com/trends/printed-burgers.md) - [Independent Burger Restaurant-Focused Campaigns](https://www.trendhunter.com/trends/independent-burger-restaurant.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Mayo-Inspired Art Gallery Pop-Ups](https://www.trendhunter.com/trends/art-gallery-popup.md) - [Fan-Made Burger Signatures](https://www.trendhunter.com/trends/the-big-mac-signature.md) - [Condiment-Inspired Manicures](https://www.trendhunter.com/trends/mayo-mani.md) - [Immersive Digital Experiences](https://www.trendhunter.com/trends/mayoverse.md) - [AI-Ketchup Drawing Ads](https://www.trendhunter.com/trends/heinz-ai-ketchup.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md)