# Punny Chip Flavors These Potato Chips Reveal Playful Food Puns to Attract Consumers By Ady Floyd | Published 2015-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-puns References: [lovelypackage](http://lovelypackage.com/quintins-co/) & [studiojq.co](http://www.studiojq.co/work) A United Kingdom-based designer from 'Studio -- JQ' created these clever [chip bags](https://www.trendhunter.com/trends/kettle-krinkle-chips), which are all labeled with [food puns](https://www.trendhunter.com/trends/dicks-hot-n-spicy). This concept project was created to allow the designer's mind to stay focused, alert and creative. The bags are made with simplified packages of white bags containing a single swivel of color down the front. All of the bags are then labeled based on their flavor, which incorporates a play on words, phrases or popular quotes. For example, a few of the [bag flavors](https://www.trendhunter.com/trends/lays-chips-flavors) include 'Salt It Out,' 'You Got Beef' and 'King of Roast.' One of the most clever bags is called 'The Cheesy Onion,' which is a play on the media publication called 'The Onion.' This artist created these bags as a way to maintain curiosity, creativity and sharpness. While the bags are only a concept design, it shows one artist's true dedication to their practice. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Punny Packaging:** The use of clever word play on packaging to attract consumers. - **Simplified Design:** The utilization of simple packaging design to draw greater attention to product names and slogans. - **Artistic Concepts:** The creation of conceptual designs as a way to maintain curiosity and sharpen one's creativity. ### Sectors Adopting This - **Food and Beverage:** Implementing punny packaging in the food and beverage industry to create brand recognition and entice customers. - **Retail and Marketing:** Utilizing simplified design approaches in the retail and marketing industries to draw greater attention to branding and make it more memorable. - **Creative Services:** Partnering with artists and designers to create unique concepts and packaging designs to set businesses apart from their competitors. ## Related on Trend Hunter - [Intimately Flavored Snack Chips](https://www.trendhunter.com/trends/chazz-kettle-chips.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Crumb-Funneling Chip Packets](https://www.trendhunter.com/trends/chip-packet.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Fashion House Chip Bags](https://www.trendhunter.com/trends/chip-bag-1.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md)