# Persian Food Pop-Ups Chef Louisa Shafia's Lakh Lakh Pop-Up Brings Exotic Flavors to America By Laura McQuarrie | Published 2014-11-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/food-pop-ups References: [ediblemanhattan](http://www.ediblemanhattan.com/event/lakh-lakh-persian-street-food-pop-louisa-shafia-2/2014-11-10/) & [video.nydailynews](http://video.nydailynews.com/Persian-street-food-popUp--26965247) Although you might have trouble finding traditional [Persian cuisine](https://www.trendhunter.com/trends/little-baba-by-amal) in most US restaurants, the Monday night [food pop-up](https://www.trendhunter.com/trends/michelin-hexagon-chef) at Porcena's wine bar in New York City is the place to go. Author of The New Persian Kitchen chef Louisa Shafia put together a series of dishes after Persian meals like Lakh Lakh Polo, a meal that also inspired the name of the temporary restaurant. [Dining at Lakh Lakh](https://www.trendhunter.com/trends/niseko-confidential) takes you on a culinary trip across the country of Persia, from Indian and African-inspired flavors off of the Gulf to seafood dishes that remind of the Caspian Sea. Over the course of the fall, the menu will be ever-changing so that diners can come back time and time again and experience a variety of new and unfamiliar flavors—especially since dishes are priced between $5 and $7. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 18% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Persian-cuisine Pop-ups:** The trend of temporary Persian-cuisine pop-ups provides emerging chefs with the opportunity to showcase exotic flavors, inspire gastronomic creativity, and test the market demand. - **Culinary Diversity:** The growing demand for diverse foods provides a platform for traditional, albeit underrepresented, cuisines like Persian to flourish in the marketplace with new pop-ups and restaurants. - **Pop-up Restaurants:** Pop-up dining experiences provide a disruptive opportunity for entrepreneurs to test new dishes and concepts while minimizing overhead costs as they build their brand and customer base. ### Sectors Adopting This - **Food and Beverage:** The Food and Beverage industry can take advantage of the trend of pop-up dining experiences to showcase emerging international flavors through dynamic and eye-catching marketing strategies. - **Hospitality:** The Hospitality industry has an opportunity to add a unique and compelling element to its offerings by partnering with pop-up restaurants and local chefs, providing an innovative guest experience and supporting a local food culture. - **Entrepreneurship:** The growing demand for diverse culinary experiences creates new entrepreneurship opportunities in the foodservice industry, particularly with pop-up restaurants, where emerging chefs can showcase their talents and introduce new flavors to a wider audience. ## Related on Trend Hunter - [One-Night-Only Dining Events](https://www.trendhunter.com/trends/saratoga-supper-club-2025.md) - [Poolside Pasta Pop-Ups](https://www.trendhunter.com/trends/pasta-bar.md) - [Premium Lebanese Toronto Restaurants](https://www.trendhunter.com/trends/laylak.md) - [Creator-Backed Cultural Dishes](https://www.trendhunter.com/trends/dig-x-cyrus-veyssi.md) - [Impressive Seasonal Culinary Showcases](https://www.trendhunter.com/trends/bayview-villages.md) - [Jazz Club Dining Pop-Ups](https://www.trendhunter.com/trends/the-pollo-lounge.md) - [Culinary Pop-Up Experiences](https://www.trendhunter.com/trends/culinary-popup.md) - [Warm Persian-Inspired Restaurants](https://www.trendhunter.com/trends/dishroom.md) - [Chef-Crafted Mediterranean Menus](https://www.trendhunter.com/trends/yalla-falafel.md)