# Silly Edible Still Lifes FoodBeast Mocks Precarious Phenomenon with Its Food Planking Series By Carly Foy | Published 2011-07-08 | Updated 2011-07-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/food-planking References: [foodbeast](http://foodbeast.com/content/2011/07/06/food-planking/) & [foodbeast](http://foodbeast.com/content/gallery/food-planking/) The Food Planking series from FOODBEAST is a hilarious take on mocking the popular planking trend. The series photographs food in compromising positions. From sitting on a tire to dangerously balancing on an armrest, each food depicted in the series mocks the silly yet lethal sport. The pictorial, according to [FoodBeast](https://www.trendhunter.com/trends/lto-western-bbq-pizza), is "[...] a branch of 'the lying down game' or 'planking,' a popular activity with origins dating back to 1997 that consists of lying face down in an unusual or incongruous location." **Implications** - When an [odd phenomenon](https://www.trendhunter.com/trends/mischief-by-chester) becomes newsworthy, many spoofs will arise. This is because the viewers want to mock the topic. Websites can make a splash with their own twists on this theme, such as [food planking](https://www.trendhunter.com/trends/dish-pics), as these allow consumers to engage with the brand and encourage them to share the spoof with their friends. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Spoof Series:** Creating a spoof series inspired by popular trends can engage consumers with the brand and encourage them to share it with their friends. - **Food Photography:** Incorporating humor and creativity into food photography can make it more shareable and viral, creating an opportunity for brand exposure. - **Satirical Content:** Producing satirical content that mocks popular trends can generate buzz and increase brand awareness as people are drawn to humor and satire. ### Who This Affects Most - **Advertising:** Advertising agencies can create satirical content for their clients to draw attention to their brand and increase brand awareness. - **Food and Beverage:** F&B companies can use creative food photography and satirical content to make their products more appealing to consumers and create a stronger social media presence. - **Social Media:** Social media platforms can leverage satirical content and trends to engage their users and keep their platform relevant. ## Related on Trend Hunter - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [Humorous Indian-Flavored Ice Creams](https://www.trendhunter.com/trends/indianflavored-ice-creams.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Coffee-Themed April Fool's News](https://www.trendhunter.com/trends/eight-oclock-coffee.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md)