# Freshness-Boasting Packaging The Sonoco 'TruVue' Food Package Design Features FreshLock Technology By Michael Hemsworth | Published 2016-04-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/food-package-design References: [packworld](http://www.packworld.com/applications/food/fresher-safer-longer-lasting-products-new-pack-technology) & [sonoco](http://www.sonoco.com/truvue) Designed to help bolster the rebellion that has started agains the middle of the supermarket (i.e. the packaged food section), the [Sonoco](https://www.trendhunter.com/trends/sonoco-paper-can) 'TruVue' food package design is a clear winner. Featuring FreshLock technology to ensure that the product stays fresh until consumed by the purchaser, the Sonoco 'TruVue' is completely see-thru to let buyers see before they buy. The ability for packaged food to maintain freshness has been a main selling point for decades; however, the backlash against processed foods has consumers avoiding the [canned food aisles](https://www.trendhunter.com/trends/the-tower-of-tuna). The Sonoco 'TruVue' food package design hopes to reinvigorate interest in packaged foods to bring the supermarket into a new era that focuses on brand transparency and product freshness. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Transparent Food Packaging:** The trend of transparent food packaging allows consumers to see the product before purchase, promoting brand transparency and trust. - **Freshness Guarantee:** Packaging with freshness-locking technology revolutionizes the way packaged foods maintain their quality, attracting health-conscious consumers. - **Reimagining Supermarket Sections:** Rebellion against traditional supermarket sections is driving the demand for innovative packaging designs that cater to consumers' changing preferences. ### Where This Applies - **Food Packaging:** The food packaging industry can capitalize on the trend of transparent and freshness-guaranteed packaging to meet consumer demands for healthier and more transparent food options. - **Consumer Goods:** Brands in the consumer goods industry have an opportunity to differentiate themselves by adopting freshness-locking packaging designs that align with the growing interest in health and freshness. - **Retail:** The retail industry can benefit from reimagining supermarket sections to create more appealing shopping experiences, facilitated by packaging innovations that promote brand transparency and product freshness. ## Related on Trend Hunter - [Freshness-Maximizing Microgreens Packaging](https://www.trendhunter.com/trends/upward-farms.md) - [See-Through Hot Food Packaging](https://www.trendhunter.com/trends/inline-plastics-safetchef.md) - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Reduced Plastic Sandwich Packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Freshness-Enhancing Lamb Packaging](https://www.trendhunter.com/trends/sainsburys-2.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md)