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# Restaurant Hummus Deliveries
Uber Israel Satisfies a Specific Food on Demand Need from Abu Hassan

By Laura McQuarrie | Published 2015-04-22 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/food-on-demand
References: [huffingtonpost](http://www.huffingtonpost.com/2015/04/21/uber-hummus-on-demand_n_7110998.html) & [blog.uber](https://blog.uber.com/HummusOnDemandEN)

In celebration of Israel's 67th Independence Day this year, Tel-Aviv residents will be able to take part in a very special food-on-demand service thanks to Uber and a Jaffa restaurant by the name of Abu Hassan.

For a limited time, the newly added 'Hummus on Demand' option allows users to place an order through the Uber Israel app, which will result in the delivery of four pitas and one kilogram of fresh hummus from the restaurant. In terms of cost, the meal costs only 10 sheckles, which is equivalent to about $3. Factors like convenience, cost and the chance to have a classic Mediterranean dish delivered instantly to your doorstep by an Uber driver makes a very tempting offer for all hummus lovers.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 38% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Food-on-demand Services:** Businesses can explore on-demand delivery models for traditional dishes to cater to specific needs and culture.
- **Collaborative Marketing:** Partnerships between restaurants and ride-sharing companies can help businesses increase their visibility and reach new customers.
- **Cost-effective Meal Delivery:** Businesses can adopt low-cost meal delivery models to cater to price-sensitive customers and increase their market share.

### Sectors Adopting This

- **Ride-sharing:** Ride-sharing companies can explore food-delivery options to expand their services and boost revenue streams.
- **Restaurant:** Restaurants can leverage on-demand delivery models to reach new customers and expand their businesses without investing in physical stores.
- **Food Delivery:** Food delivery companies can partner with local restaurants to offer traditional dishes and cater to specific cultural needs in their regions.

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