# Exclusive Food Loyalty Programs Chick-Fil-A's Member Service is VIP with Invite-Only Access By M | Published 2016-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-loyalty-program References: [eater](http://www.eater.com/2016/4/19/11459564/chick-fil-a-a-list-loyalty-program) & [chick-fil-a](http://www.chick-fil-a.com/) Fast food chain Chick-Fil-A is offering consumers an exclusive food loyalty program that creates a sense of VIP status for the consumer with [invite-only accessibility](https://www.trendhunter.com/trends/vicious-biscuit-secret-menu). Unlike many memberships that consumers can simply apply for to gain access, the Chick-Fil-A is inviting top eaters to access an A-List program with perks such as free meals and even backstage tours to several locations. The loyalty service is known as the 'A-List' that are invited based on consumption performance. In other words, the eaters that spend the most and frequent [Chick-Fil-A locations](https://www.trendhunter.com/trends/aw-rewards) the most are more likely to be invited to access offers and even getaway trips. Creating an atmosphere of exclusivity behind a food loyalty program creates insatiable curiosity that prompts eaters to push to achieve new spending heights in order to join. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Exclusive Loyalty Programs:** Creating an atmosphere of exclusivity behind a loyalty program creates insatiable curiosity that prompts consumers to push to achieve new spending heights in order to join. - **Personalized Invites:** Inviting top consumers to access a VIP program based on consumption performance is a way to create personalized and exclusive experiences. - **Perks and Rewards:** Offering VIP perks such as free meals and backstage tours creates incentives for consumers to continue spending and engaging with the brand. ### Who This Affects Most - **Fast Food Industry:** Fast food chains can create exclusive loyalty programs to engage top consumers and keep them coming back for more. - **Retail Industry:** Retailers can offer personalized access to VIP programs based on purchase history and frequency, increasing customer loyalty and spend. - **Hospitality Industry:** Hotels can create exclusive loyalty programs to reward top guests with unique experiences and incentives, leading to increased guest loyalty and spend. ## Related on Trend Hunter - [QSR Loyalty Programs](https://www.trendhunter.com/trends/smokey-bones-membership.md) - [Chicken Restaurant Rewards Systems](https://www.trendhunter.com/trends/kfc-3.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Invite-Only Membership Programs](https://www.trendhunter.com/trends/nylon-membership.md) - [Exclusive Meatball Memberships](https://www.trendhunter.com/trends/ballercards.md) - [Tiered Restaurant Rewards](https://www.trendhunter.com/trends/chopt.md) - [Chicken Restaurant Rewards Games](https://www.trendhunter.com/trends/chick-fil-a-4.md) - [Inaugural QSR Loyalty Programs](https://www.trendhunter.com/trends/culvers-delicious-rewards.md) - [Filipino Restaurant Rewards Programs](https://www.trendhunter.com/trends/jolly-rewards.md)