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# Adorably Appetizing Change Purses
Toddland Creates Cute Wallets Inspired by Fast Food Dishes

By Stephanie Ing | Published 2012-02-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/food-inspired-wallets
References: [toddland](http://www.toddland.com/wallets_s/111.htm)

Toddland, a company started by a few friends, has come up with a new collection of wallets dedicated to luring your food cravings. The company has turned a traditional-looking wallet into something that resembles [hamburgers, hot dogs, and waffles](https://www.trendhunter.com/trends/stan-onigiri-purse).

Its [waffle wallet](https://www.trendhunter.com/trends/chaco-x-waffle-house) features the buttery goodness of a morning waffle on the front side and tempting strawberries and blueberries on the inside where cards fit. The hamburger wallet is even more convincing; the bun is on top of the cheese and on the inside, various colors are featured to represent the many toppings on a hamburger. Brown is also there to give the illusion of a patty. If you want [fries with your order](https://www.trendhunter.com/trends/maple-city-waffle) or even an ice cream sandwich for dessert, Toddland has designed wallets to suit those particular cravings as well.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 79% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Food-inspired Wallets:** Developing wallets inspired by food dishes presents opportunities for targeting food enthusiasts and expanding into the food industry.
- **Unique Wallet Designs:** Innovating traditional products such as wallets by creating fun and unique designs can create a competitive edge in the fashion accessories industry.
- **Nostalgic Consumer Products:** Developing products that bring back childhood memories of favorite foods and treats can tap into the nostalgia of consumers, presenting opportunities for reaching a wider market.

### Where This Applies

- **Fashion Accessories:** Incorporating unique and innovative designs into traditional products such as wallets can provide opportunities for creating competitive advantage in the fashion accessories industry.
- **Food and Beverage:** Expanding into the food industry with food-inspired wallets presents opportunities for collaboration and cross-promotion with restaurants and food brands.
- **Gift and Souvenir:** Products such as food-inspired wallets can attract consumers looking for unique and memorable gifts or souvenirs, presenting opportunities for tapping into the gift and souvenir market.

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