# Food-Inspired Music J. Viewz is Taking an Organic Approach to Making Music By Brandon Bastaldo | Published 2013-03-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/food-inspired-music References: [theatlantic](http://www.theatlantic.com/video/archive/2013/03/how-to-play-music-by-electrocuting-veggies/273968/) While some DJs spend decades collecting and updating their equipment, artist and producer J. Viewz's food-inspired music sees this composer instead heading to the grocery store to get his tools necessary for his trade. In this video viewers follow Viewz as he heads to a grocery store to pick up a few kiwis, grapes, bananas and eggplants, and it's obvious that this isn't the run-of-the-mill exhibition. Using a [custom built soundboard](https://www.trendhunter.com/trends/3tonic), Viewz wires electricity to his chopped fruits and vegetables. His interactions with his vegetable instruments are then relayed and transformed into [keyboard signals](https://www.trendhunter.com/trends/the-midi-controller) that he later turns into media signals. All in all, this isn't a very complicated process, but the ease of comfort that Viewz can play with as a result is quite astounding. Saying that he's "never worked with a drum pad that was more comfortable and ergonomic than an eggplant," Viewz is paving the way for more food-inspired music mayhem. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Food-inspired Music:** The trend of creating music using unconventional instruments such as fruits and vegetables. - **Custom Soundboards:** The trend of building and using customized soundboards to create unique music experiences. - **Organic Creativity:** The trend of incorporating natural and organic elements into the creative process of making music. ### Who This Affects Most - **Music Production:** There is an opportunity for music producers to incorporate unconventional instruments and custom soundboards to create new and unique music experiences. - **Food and Beverage:** The food and beverage industry could explore partnerships with musicians and music producers to develop innovative music events and products that incorporate food and drink elements. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate food-inspired music into their campaigns to create engaging and unique content that resonates with audiences. ## Related on Trend Hunter - [Compact Bio-Synth Gadgets](https://www.trendhunter.com/trends/pocket-scion.md) - [Plant-Powered MIDI Sound Sculptures](https://www.trendhunter.com/trends/love-hultn-tegel.md) - [Corn-Based Music Albums](https://www.trendhunter.com/trends/roots-remastered.md) - [Musically Paired Chocolates](https://www.trendhunter.com/trends/cocoa-legato.md) - [Musically Inspired Cocktail Menus](https://www.trendhunter.com/trends/musically-inspired-cocktail-menu.md) - [AI Music-Making Tools](https://www.trendhunter.com/trends/music-creation-process.md) - [Music-Inspired Restaurant Recommendations](https://www.trendhunter.com/trends/spotify-amex-resy.md) - [Movement-Evoking Audio Visualizers](https://www.trendhunter.com/trends/favle22.md) - [Musical QR Soup Cans](https://www.trendhunter.com/trends/campbells-and-universal-music.md)