# Food Insecurity-Addressing Partnerships TUMS and Second Harvest Address Food Insecurity in Canada By Kalin Ned | Published 2024-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-insecurity-in-canada References: [secondharvest](https://secondharvest.ca/get-involved/make-a-donation/hunger-action-month)  For the third year in a row, [TUMS](https://www.trendhunter.com/trends/love-food-back) has partnered with [Second Harvest](https://www.trendhunter.com/trends/canadian-charity) to address food insecurity in Canada during Hunger Action Month. The collaboration will see TUMS matching donations of up to $75,000 to support [food rescue programs](https://www.trendhunter.com/trends/aldi-uk-and-neighbourly). That is, for every $10 contributed by an individual, $20 will go toward reducing food waste and delivering surplus food to nonprofits nationwide. Corporate partnerships such as these are extremely important, especially with the current state of food insecurity in Canada. It is estimated that 100,000 new individuals in Toronto alone are expected to seek food charity for the first time this year. As such, this collaboration between TUMS and Second Harvest can make a tangible difference. Alongside this partnership, TUMS has introduced its new Chewy Bites with Gas Relief, offering the same reliable heartburn relief with added gas discomfort alleviation. Image Credit: TUMS, Second Harvest ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 35% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Corporate-social Responsibility Collaborations:** Corporate partnerships aimed at addressing social issues create impactful synergies that can amplify resource distribution and community support. - **Food Rescue Initiatives:** Innovative food rescue programs focusing on reducing waste offer dual benefits of alleviating hunger and minimizing environmental impact. - **Donor Incentive Programs:** Matching donation strategies enhance fundraising efforts by doubling contributions and encouraging more individuals to participate. ### Sectors Adopting This - **Nonprofit Sector:** Organizations in the nonprofit sector can leverage corporate partnerships to broaden their reach and increase impact in addressing food insecurity. - **Pharmaceuticals:** Pharmaceutical companies can explore new avenues for social impact by aligning product launches with charitable initiatives, thus enhancing brand loyalty. - **Food Waste Management:** The food waste management industry stands to gain from innovative collaborations that focus on rescuing surplus food and reducing overall waste. ## Related on Trend Hunter - [Food Insecurity-Targeting Initiatives](https://www.trendhunter.com/trends/hunger-action-month.md) - [Food Insecurity-Fighting Partnerships](https://www.trendhunter.com/trends/feeding-americas-mission.md) - [Food Insecurity Match Programs](https://www.trendhunter.com/trends/nutritional-assistance.md) - [Shared Kitchen Initatives](https://www.trendhunter.com/trends/shared-kitchen.md) - [Food Bank Delivery Programs](https://www.trendhunter.com/trends/athome-donation-pickups.md) - [Branded Food Insecurity Initiatives](https://www.trendhunter.com/trends/never-miss-lunch.md) - [Children's Food-Insecurity Campaigns](https://www.trendhunter.com/trends/never-miss-a-lunch.md) - [Educational Food Insecurity Partnerships](https://www.trendhunter.com/trends/albertsons-companies-foundation.md) - [Childhood Hunger-Combatting Initiatives](https://www.trendhunter.com/trends/share-our-strength.md)