# Consolidated Food Industry Platforms This App Services Food Wholesalers, Distributors & Brokers By Rahul Kalvapalle | Published 2021-11-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/food-industry-platform References: [supermarketperimeter](https://www.supermarketperimeter.com/articles/7360-grubmarket-debuts-supply-chain-mobile-app) & [grubmarket](https://www.grubmarket.com/wholesaleware/)  [GrubMarket](https://www.trendhunter.com/trends/grubmarket), a California-based company that specializes in the supply and delivery of fresh local food, has launched a brand new food industry platform that is designed to assist wholesalers, distribution operators and brokers alike in their various operations along the long and complex supply chain. The 'WholesaleWare' software, which is available for download in the form of a mobile app, offers a range of features including [inventory organization](https://www.trendhunter.com/trends/inventory-management-platform), price-adjustment tools, customer relationship management services, logistics and routing management, and manufacturing and packing assistance. Available for both the iOS and Android platforms, the 'WholesaleWare' app uses a user-friendly interface to allow for smoother wholesaling, distribution and communication. By helping to support smoother logistics and more efficient operation, this food industry platform aims to reduce waste and save costs, ultimately resulting in better experiences for end customers. Image Credit: GrubMarket ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 41% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Streamlined Food Industry Operations:** WholesaleWare's features aim to reduce waste and save costs through smoother logistics and more efficient operation, opening opportunities for similar platforms in other industries. - **Mobile App Platforms for Logistics:** WholesaleWare's mobile app offers inventory, pricing, and logistics management tools, indicating possible disruptive innovation opportunities in industries with similar supply chain processes. - **Localized Food Delivery:** GrubMarket's focus on fresh, local food and efficient logistics offers opportunities for other companies to implement similar models within the food industry and potentially other industries. ### Where This Applies - **Food Distribution:** WholesaleWare's features can disrupt the food distribution industry by improving efficiency and reducing waste, leading to better experiences for both businesses and customers. - **Wholesale:** WholesaleWare's inventory management and customer relationship services can disrupt the wholesale industry by making operations more streamlined and efficient. - **Manufacturing:** WholesaleWare's manufacturing and packing assistance features could disrupt the manufacturing industry by incorporating similar logistics management tools into production processes. ## Related on Trend Hunter - [Fresh Produce-Focused Company Acquisitions](https://www.trendhunter.com/trends/grubmarket.md) - [Grocer-Servicing Delivery Platforms](https://www.trendhunter.com/trends/delivery-platform.md) - [Emerging Food Brand Apps](https://www.trendhunter.com/trends/emerging-food-brand.md) - [Dedicated eCommerce Fulfilment Apps](https://www.trendhunter.com/trends/ecommerce-fulfillment-app.md) - [AI Supply Chain Monitors](https://www.trendhunter.com/trends/grubmarket-1.md) - [Perishable Food Management Platforms](https://www.trendhunter.com/trends/fresh-store-suite.md) - [Unified Grocery Platforms](https://www.trendhunter.com/trends/riesbecks.md) - [Automated Food Supply Services](https://www.trendhunter.com/trends/choco-software.md) - [Unified Grocery Shopping Platforms](https://www.trendhunter.com/trends/connected-stores-1.md)