# Food-Focused Innovation Labs Chobani Recently Announced Their Food Incubator for Startups By Alyson Wyers | Published 2014-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-incubator References: [fastcompany](http://www.fastcompany.com/3038295/innovation-agents/looking-to-go-beyond-greek-yogurt-chobani-announces-a-food-incubator) & [chobani](http://www.chobani.com/) A successful greek yogurt brand is opening their own food incubator, focusing specifically on food-related startup business they can help scale. [Chobani's](https://www.trendhunter.com/trends/chobani-creations) [food innovation lab](https://www.trendhunter.com/trends/m2-center-of-innovation) was created not just in an effort to positively shape the future food industry, but to "help nurture, support and celebrate today's entrepreneurs who have founded young and growing companies inspired by our same beliefs." The food incubator will be opening in New York City. Unlike other typically tech themed incubators, the food version joins labs like Rutger University's [Food Innovation Center](https://www.trendhunter.com/trends/emerging-food-brand). Chobani will be accepting around ten food startups based on deliciousness, natural ingredients, nutrition and accessibility. The budget for this first round is $2 million. The selected startups will gain access to Chobani resources (such as chefs and business people) as well as mentors, office space and test kitchens. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Food Incubators:** The rise of food incubators presents disruptive innovation opportunities for startups in the food industry to receive support, mentorship, and access to resources. - **Innovation Labs:** The establishment of innovation labs across industries offers disruptive innovation opportunities for companies to collaborate, experiment, and drive growth. - **Food Startups:** The increasing focus on food startups creates disruptive innovation opportunities for entrepreneurs to develop and scale businesses that prioritize deliciousness, natural ingredients, nutrition, and accessibility. ### Industries Being Reshaped - **Food Industry:** The food industry can benefit from disruptive innovation opportunities by fostering collaboration with startups and investing in food incubators to drive innovation and meet consumer demands. - **Technology Industry:** The technology industry can explore disruptive innovation opportunities by establishing more innovation labs focused on food and partnering with food companies to leverage their expertise and resources. - **Startup Ecosystem:** The startup ecosystem can capitalize on disruptive innovation opportunities by creating more food-related incubators and providing support and mentorship to food startups with potential for growth and impact. ## Related on Trend Hunter - [Food Entrepreneurship Programs](https://www.trendhunter.com/trends/youth-entrepreneurship-platform.md) - [Dessert-Inspired Greek Yogurts](https://www.trendhunter.com/trends/chobani-creations.md) - [Purpose-Driven Lemonade Yogurts](https://www.trendhunter.com/trends/chobanis-child-hunger-batch.md) - [Foodtech Support Initiatives](https://www.trendhunter.com/trends/foodbytes.md) - [Chickpea-Based Yogurt Expansions](https://www.trendhunter.com/trends/chkp-yogurt.md) - [CPG-Focused Innovation Launchpads](https://www.trendhunter.com/trends/innovation-launchpad.md) - [Emerging Food Brand Apps](https://www.trendhunter.com/trends/emerging-food-brand.md) - [Gut Health Innovation Labs](https://www.trendhunter.com/trends/onebiome-lab.md) - [Modern Health-Conscious Product Deevlopment](https://www.trendhunter.com/trends/innovation-experience-center.md)