# Foodie Idiom Photos The ‘_____ as _____’ Project Makes Food Idioms Literal By Alexander Lam | Published 2013-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-idioms References: [designtaxi](http://designtaxi.com/news/358384/English-Idioms-Recreated-With-Food-Typography/) & [dribbble](http://dribbble.com/eristine) Using [food idioms](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign), English designer Christine Kawasaki-Chan created a series of enticing images in her ‘_____ as _____’ series. The photos transform food-related sayings into extremely literal representations. Kawasaki-Chan’s resulting photos look both extremely well designed and very delicious. The food is placed in a natural setting and occasionally accompanied by other food as if it were waiting for you to eat it. Kawasaki-Chan chose four different sayings to include in her [lettering project](https://www.trendhunter.com/trends/still-life-1). One of the more hunger-inducing ones is the photo with the text “[easy as](https://www.trendhunter.com/trends/lie-pie)” inscribed into a pie. The crust was formed to spell the text in easy and free-flowing script. Using cucumbers, the artist also played on the saying “Cool as a cucumber.” The chilly vegetable’s peels were used to elegantly form the words “Cool as a.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Literal Idiom Designs:** Using visually literal interpretations of idioms in art and design projects. - **Food-related Wordplays:** Incorporating food-related puns or sayings in art, design, or marketing campaigns. - **Naturalistic Food Styling:** Placing food in natural settings and using complementary foods to enhance the visual appeal of a dish. ### Who This Affects Most - **Graphic Design:** Exploring new ways to convey language visually through graphic design. - **Advertising and Marketing:** Incorporating creative and playful wordplays as part of a marketing campaign to stand out and engage with consumers. - **Food Styling and Photography:** Experimenting with naturalistic food styling and incorporating complementary foods and settings in food photography to create visually stunning images. ## Related on Trend Hunter - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Food Appreciation Puzzles](https://www.trendhunter.com/trends/puzzle-thing-ny-heart.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Imperfect Cooking Campaigns](https://www.trendhunter.com/trends/effortiseverything.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md)