# Furniture Brand Food Trucks The #TogetherWeEat Campaign Has a Truck That Serves Food from IKEA By Laura McQuarrie | Published 2016-07-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/food-from-ikea References: [delish](http://www.delish.com/food-news/a47841/ikea-food-truck-is-hitting-the-road/) & [ikea](http://www.ikea.com/us/en/about_ikea/newsitem/062116-IKEA-TogetherWeEat-Food-Truck) Just as [IKEA](https://www.trendhunter.com/trends/ikeas) has become a destination for affordable furniture pieces, the retail space has also become a place where consumers flock to enjoy iconic food from IKEA like Swedish meatballs and lingnonberry juice. Now, IKEA is making it easier for people to get a taste of Swedish cuisine with a food truck that will be traveling across the United States as part of its [#TogetherWeEat campaign](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign). At this food truck, IKEA fans will be able to sample three types of meatballs, including a plant-based version that's served with avocado and vegan mayonnaise. Over the past few years, IKEA has ramped up its food-focused offerings with in-store candy sections and branded event spaces for intimate dinner parties. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Food Truck Marketing:** As seen in IKEA's #TogetherWeEat campaign, using food trucks for marketing purposes is a unique way to engage consumers on-the-go and increase brand awareness. - **Plant-based Meats:** The rise of plant-based diets and environmentally conscious consumers creates opportunities for companies like IKEA to innovate by offering more sustainable food options like plant-based meatballs. - **In-store Food Experience:** By providing in-store dining experiences and a wider variety of food offerings such as candy sections, companies like IKEA can create a more immersive retail environment and drive customer loyalty. ### Industries Being Reshaped - **Furniture Retail:** Furniture retailers like IKEA can differentiate themselves by offering unique and memorable in-store experiences that go beyond furniture shopping. - **Food and Beverage:** Food and beverage companies can leverage the popularity of food trucks to bring their products to consumers in new and creative ways. - **Event Services:** Companies that specialize in event planning and production can partner with brands like IKEA to create branded event spaces that offer unique and unforgettable food experiences. ## Related on Trend Hunter - [In-Store Food Concepts](https://www.trendhunter.com/trends/ikeas.md) - [Globally Inspired Meatball Menus](https://www.trendhunter.com/trends/all-around-menu.md) - [Standalone Retailer Restaurants](https://www.trendhunter.com/trends/ikea-restaurant.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Plant-Powered Food Halls](https://www.trendhunter.com/trends/saluhall.md) - [Low-Cost Restaurant Meals](https://www.trendhunter.com/trends/restaurant-meal-prices.md) - [Stop-Motion Food Campaigns](https://www.trendhunter.com/trends/tiny-chef-x-ikea.md) - [Plant-Based Retailer Cafeteria Sausages](https://www.trendhunter.com/trends/this-isnt-pork-sausages.md) - [Plant-Based Printed Meatballs](https://www.trendhunter.com/trends/printed-meatballs.md)