# Humorous Pet Portrait Packaging The Minimi Food for Pets Branding is Forthcoming and Fun By Michael Hemsworth | Published 2017-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-for-pets References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/05/minime.html) & [tomatdesign](http://tomatdesign.com/) The new branding for Minimi [food for pets](https://www.trendhunter.com/trends/dibo) is positioned as being a humorous and forthcoming way for the company to garner the attention of discerning pet owners who are only looking for the best for their furry friend. The new branding for Minimi is the design work of the tomatdesign º creative agency and focuses on a [cartoon aesthetic](https://www.trendhunter.com/trends/biting-edge) that is accented with animal portraits that turn them into goofy characters. The Minimi food for pet packaging is forthcoming in that it details the various ingredients that go into the recipe in order to make it possible for consumers to easily identify everything they are giving their pet. In a market where consumers are looking to extend their own concerns for a [healthy lifestyle to their pets](https://www.trendhunter.com/trends/the-honest-kitchen-debuts), the Minimi food and packaging comes as an effective creation. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 39% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Humorous Pet Packaging:** Opportunity for pet food brands to incorporate humor and fun into their packaging, appealing to discerning pet owners. - **Cartoon Aesthetic Branding:** Potential for brands to use cartoon aesthetics in their branding to create memorable and playful experiences for consumers. - **Transparency in Pet Food:** Opportunity for pet food companies to provide detailed ingredient information on packaging, meeting the demand for transparency from pet owners. ### Where This Applies - **Pet Food:** Disruptive innovation opportunity for pet food brands to reimagine packaging design and differentiate themselves in a competitive market. - **Creative Design:** Potential for creative agencies to specialize in creating unique and appealing branding strategies with a focus on humor and cartoons. - **Health and Wellness:** Opportunity for health and wellness companies to expand into the pet market by offering natural and transparent pet food options. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md)