# Branded Food Festivals Online Food Order and Delivery Service Just Eat Launched Its Own Food Fest By Laura McQuarrie | Published 2016-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/food-fest References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-just-eat-launches-first-food-festival/brands/article/1403224) & [just-eat](https://www.just-eat.co.uk/london/foodfest) Just Eat's 'Food Fest' is a food festival that was launched by the [online food ordering and delivery service](https://www.trendhunter.com/trends/just-eat-takeaway-1) in London. The festival had restaurants from across the UK gather in Shoreditch's Red Market, making it possible for attendees to sample good eats from across the country in one easy-to-access location. Some of the items available at Food Fest included everything from [cold spicy banh mi sandwiches](https://www.trendhunter.com/trends/urban-eat-urban-street) to strawberry cheesecake-flavored donuts. Other entertaining parts of the festival included live music and a cocktail bar featuring signature drinks like the Just Eat cocktail. With the rise of foodie culture, [food festivals](https://www.trendhunter.com/trends/street-life-festival) and the presence of sponsors at large-scale outdoor events is far from uncommon. However, it's unique for Just Eat to throw entirely its own food festival. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Branded Food Festivals:** Brands are creating their own food festivals to strengthen their image and reach passionate food consumers. - **Food Tourism:** Food festivals are becoming key tourist attractions for cities and regions, creating opportunities for local businesses to showcase their cuisine and products. - **Experiential Marketing:** Food festivals are proving to be an effective way for brands to engage with consumers and create memorable experiences that build brand awareness and loyalty. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage the growing popularity of food festivals to showcase their products and innovation, and connect with consumers. - **Event Management:** The event management industry can capitalize on the rising demand for food festivals by creating unique and immersive experiences that cater to different tastes and preferences. - **Marketing and Advertising:** The marketing and advertising industry can use food festivals as a channel to promote brands and products, and reach customers in a fun and engaging way. ## Related on Trend Hunter - [Veganism-Celebrating Food Festivals](https://www.trendhunter.com/trends/vegfest-free.md) - [Student-Focused Foodie Tours](https://www.trendhunter.com/trends/deliveroo-the-grub-crawl.md) - [Plant-Powered Egg Tours](https://www.trendhunter.com/trends/good-eggs-tour.md) - [Experiential Student Activations](https://www.trendhunter.com/trends/hey-u-up-campaign.md) - [Festival-Themed Retail Snack Campaigns](https://www.trendhunter.com/trends/flavour-fest-25.md) - [Seasonal Street Food-Inspired Menus](https://www.trendhunter.com/trends/taco-cabana-street-food-fest.md) - [On-Demand Gift Deliveries](https://www.trendhunter.com/trends/just-eat-and-cardfactory.md) - [On-Demand Grocery Deliveries](https://www.trendhunter.com/trends/just-eat-2.md) - [Summer Socialization Food Products](https://www.trendhunter.com/trends/coop-summer-feastival-range.md)