# Organic Food Drive-Thrus Fresh City and Penguin Pick-Up Simplify Local and Healthy Food Shopping By M | Published 2016-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-drivethru References: [notable](http://notable.ca/you-can-now-get-local-organic-groceries-at-a-drive-thru-in-toronto/) & [freshcityfarms](https://www.freshcityfarms.com/) The Greater Toronto Area is adding an organic food drive-thru option for consumers seeking local and healthy food options available in a convenient pick-up format thanks to a collaborative partnership between [Penguin Pick-Up](https://www.trendhunter.com/trends/edible-paper-ice-cream) and [Fresh City](https://www.trendhunter.com/trends/fresh-street). The system provides a series of locations that consumers can drive to in order to pick up online purchases of healthy food cultivated and grown in the area. The program simplifies shopping with one-stop options, as well as supports local farmers. The partnership began as a home delivery program and has recently expanded to offer [drive-thru experiences](https://www.trendhunter.com/trends/just-salad-1) to Toronto citizens. This allows shoppers to order and pick up their food in less than 90 seconds, for quick and hassle-free shopping. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Organic Food Drive-thrus:** Disruptive innovation opportunity: Creating drive-thru options for organic food purchases enhances convenience and supports local farmers. - **Online Purchases of Healthy Food:** Disruptive innovation opportunity: Streamlining the online ordering process for healthy food allows for quick and hassle-free shopping experiences. - **Local and Healthy Food Shopping:** Disruptive innovation opportunity: Offering local and healthy food options simplifies shopping and meets the growing consumer demand for sustainable and nutritious choices. ### Who This Affects Most - **Food Delivery Services:** Disruptive innovation opportunity: Incorporating drive-thru experiences into food delivery platforms enhances convenience and customer satisfaction. - **Sustainable Agriculture:** Disruptive innovation opportunity: Expanding the reach of organic and locally grown food through drive-thru services supports sustainable agriculture practices. - **Online Grocery Retail:** Disruptive innovation opportunity: Streamlining the online purchasing experience for healthy food items leads to growth and market differentiation in the online grocery retail sector. ## Related on Trend Hunter - [Drive-Up Grocers](https://www.trendhunter.com/trends/driveup-grocer.md) - [Health Food Digital Drive-Thrus](https://www.trendhunter.com/trends/sweetlane.md) - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [10-Minute Grocery Deliveries](https://www.trendhunter.com/trends/10minute-grocery-deliveries.md) - [Drive-Thru Conveyor Belts](https://www.trendhunter.com/trends/mcdonalds-drive-thru.md) - [Mobile Produce Markets](https://www.trendhunter.com/trends/grow-on-the-go.md) - [Extra-Speedy Grocery Deliveries](https://www.trendhunter.com/trends/pc-express-rapid-delivery.md) - [Canadian Grocery Delivery Platforms](https://www.trendhunter.com/trends/canadian-grocery.md) - [Tech-Driven Drive Thrus](https://www.trendhunter.com/trends/techdriven-drivethru.md)