# Dynamic Food Date Labels Ynvisible's Displays Enable Real-Time Quality Food Monitoring By Laura McQuarrie | Published 2020-11-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/food-date-labels References: [businesswire](https://www.businesswire.com/news/home/20201124005425/en) & [innoscentia](http://www.innoscentia.com) [Food date labels](https://www.trendhunter.com/trends/east-of-england-co-op) are printed to show the last date of expected peak quality and Ynvisible is taking these labels from static to dynamic with the aid of Innoscentia. Combining digital sensor labels with the Ynvisible display, [real-time quality monitoring of food](https://www.trendhunter.com/trends/data-analytics-platform) is made possible, which ultimately helps to [reduce food waste](https://www.trendhunter.com/trends/foodtusker) and better communicate to customers. The smart labels help to indicate when a product is good to eat, should be eaten soon or avoided due to a risk of spoilage. As Philip Holgersson, Business Developer of Ynvisible, says: "To integrate a display into a label for packaging, three things are crucial: low power consumption, which enables wireless powering, flexibility, which enables a label-like form factor, and low cost, which is a must for integration on packages. From that perspective, no other display technology can compete with ours." Image Credit: Ynvisible ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 68% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Dynamic Food Date Labels:** Innovative labels combining digital sensor labels with displays and real-time quality monitoring of food for reducing food waste and conveying more concise information to customers. - **Smart Packaging:** Digitally enabled packaging provides improved tracking and monitoring of products, creating opportunities to cut waste, enhance freshness, and support more automation in the supply chain. - **Real-time Food Monitoring:** Technology-powered monitoring of food reduces waste and supports food safety efforts, enabling companies to make more informed decisions around shelf life and distribution. ### Industries Being Reshaped - **Food Packaging:** Companies producing food packaging can revolutionize the way packages are labeled to create dynamic, smart labels that monitor food quality and track shelf life in real-time. - **Food Retail:** Food retailers can leverage real-time monitoring to maintain food safety standards and reduce waste while offering customers more accurate labeling and product information. - **Smart Agriculture:** Developers of smart agriculture technology can integrate IoT sensors into crops and livestock to monitor quality, which, paired with dynamic food date labels, provides unprecedented levels of food safety and waste reduction. ## Related on Trend Hunter - [Digital Food Labels](https://www.trendhunter.com/trends/nutrislice-spotlight.md) - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Freshness-Tracking Food Containers](https://www.trendhunter.com/trends/vorkoster-lid.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Food Freshness Fridge Tags](https://www.trendhunter.com/trends/nudge-tags.md) - [RFID-Enabled Foodservice Label Partnerships](https://www.trendhunter.com/trends/elior-and-markemimaje.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md) - [Edible QR Codes](https://www.trendhunter.com/trends/interiqr.md) - [Food Longevity Stickers](https://www.trendhunter.com/trends/keep-food-fresh.md)