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# Food Culture in the Pandemic
More Time at Home Leads to an Increase in DIY Food Maker Culture

By Jana Pijak | Published 2020-09-22 | About
Source: Trend Hunter, https://www.trendhunter.com/trends/food-culture-in-the-pandemic
References: [futurefestival](http://www.futurefestival.com)

![Food Culture in the Pandemic](https://cdn.trendhunterstatic.com/thumbs/436/food-culture-in-the-pandemic.jpeg)

With mass restaurant closures as a result of COVID-19, food culture in the pandemic means that more consumers are tackling DIY recipes they otherwise didn't have the time to try. A result of social distancing measures and more time spent at home, [DIY bread making](https://www.trendhunter.com/trends/the-pastry-project), customizable meal kits and self isolation-themed [artisan snacks](https://www.trendhunter.com/trends/deli-kitchen-bakery-products) are on the rise. Additionally, frozen food is getting a gourmet overhaul with elevated options and safety-focused, high-tech packaging.

Some notable examples that showcase food culture in the pandemic include COCO's Chocolate Isolation Kit -- consisting of bestselling chocolate and truffle sweets from the artisan confectioner -- and Pop Up Grocer, a grocery deliver service that helps support local businesses by curating snacks, home goods, fresh produce and more.

Homemade garlic bread and sourdough kits like Mad Millie's at-home baking kit target beginner bakers looking to perfect their skills and take the guess work out of DIY bread while also saving time and money. Moreover, restaurant-branded secret recipe releases like Papa John's Garlic Knots guide are helping consumers recreate fast food appetizers for a fraction of the price at home.

To learn more about innovation in the new normal, join us at Trend Hunter's Future Festival Virtual Event, taking place from November 10-12th. Join us online for days of live inspiration, insight, and action. Get the first day of keynotes free. Click [here](https://www.futurefestival.com/?tht=c0075283#_ga=2.159353458.996032970.1600695324-731626294.1594646776) to register.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 89% | Activity: 94% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

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[Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about)

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