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# Fashion-Appropriating Food Creations
Yujia Hu Combines His Two Passions of Cooking and Fashion

By Kalin Ned | Published 2018-02-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/food-creations1
References: [fubiz.net](http://www.fubiz.net/en/2018/02/08/impressive-fashionable-sushis-2/) & [instagram](https://www.instagram.com/theonigiriart/)

Chinese chef Yujia Hu is blowing up on [Instagram](https://www.trendhunter.com/trends/kimchi-toastie) with his elaborate food creations that fuse high fashion with the art of making sushi. Yujia Hu's edible creations boast products like the classic [Converse](https://www.trendhunter.com/trends/converse-midtops) High Tops, Italian luxury house [Balenciaga](https://www.trendhunter.com/trends/ikeuchi-hiroto), T-Shirts by Thrasher Magazine, as well as Supreme and Nike apparel. A definite masterpiece is the 'Vegeta Hyper Saiyan,' depicting the character from Dragon Ball Z with an upside-down adidas logo and a Gucci hoodie made from Salmon.

It is easy to mistake Yujia Hu's food creations for an advertising ploy. However, with the gaining popularity of these sushi-inspired masterpieces and the recent tendency of fashion labels to collaborate with independent artist, a future partnership between the Chinese chef and a fashion label is definitely feasible.

Photo Credits: Instagram @theonigiriart

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 63% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Fashion-inspired Food Creations:** Chinese chef Yujia Hu's fusion of high fashion and edible art creates disruptive innovation opportunities for the food industry to collaborate with fashion brands in creating unique culinary experiences.
- **Social Media Food Art:** Yujia Hu's Instagram fame with his fashion-appropriating food creations opens up opportunities for the social media industry to further showcase and promote innovative culinary arts.
- **Collaborative Brand Partnerships:** The popularity of Yujia Hu's sushi-inspired masterpieces presents an opportunity for the fashion industry to collaborate with independent artists, blurring the lines between food, fashion, and art.

### Industries Being Reshaped

- **Food:** The food industry can explore partnerships with fashion brands to create culinary experiences that merge high fashion and gastronomy.
- **Social Media:** Social media platforms can capitalize on Yujia Hu's Instagram success to promote and showcase unique culinary arts, specifically the fusion of fashion and food.
- **Fashion:** Fashion brands can collaborate with independent artists like Yujia Hu to create innovative products that blur the boundaries between food and fashion.

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