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# Waste-Reducing Mobile Discounts
EcoBasket Hopes to Offer Perishable Food Coupons via Smartphones

By Alyson Wyers | Published 2014-07-31 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/food-coupons
References: [indiegogo](https://www.indiegogo.com/projects/ecobasket-smartphone-coupons-for-perishable-food?sa=0&sp=0) & [facebook](https://www.facebook.com/pages/Ecobasket/516025315139705)

EcoBasket is hoping to provide food coupons via smartphone for perishable items in an effort to reduce the amount of food waste grocery stores throw out. Currently seeking finances via crowdfunding platform [Indiegogo](https://www.trendhunter.com/trends/air-carbon), EcoBasket aims to provide a mobile solution for supermarkets by delivering these items to consumers. In this way costumers save with food coupons while food places waste less.

Based out of [Fairfield](https://www.trendhunter.com/trends/climatech), Connecticut, EcoBasket feels particularly strongly about reducing the amount of food going to landfills as it is a pressing issue in the USA. While they are focusing specifically on supermarkets, this retail concept could easily be applied to restaurants and other speciality food stores. As consumers become more interested in natural, preservative-free products, this concept could even apply to the beauty industry as well.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 43% | Activity: 75% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Mobile Perishable Coupons:** A trend towards providing coupons for perishable items via smartphone is emerging, reducing food waste and offering discounts to consumers.
- **Crowdfunding for Eco-friendly Solutions:** Crowdfunding platforms are becoming an increasingly popular way for eco-friendly solutions like EcoBasket to seek funding and bring innovative ideas to market.
- **Sustainable Retail Solutions:** There is a growing interest in sustainable retail solutions that reduce waste and provide cost savings for both businesses and consumers.

### Who This Affects Most

- **Supermarkets:** The trend of mobile perishable coupons is particularly suited for supermarkets, providing an innovative way to reduce waste while offering cost savings to consumers.
- **Restaurants and Specialty Food Stores:** The concept of mobile coupons for perishable items could also easily be applied to restaurants and specialty food stores, reducing food waste throughout the industry.
- **Beauty Industry:** As consumers become more interested in natural, preservative-free products, the concept of mobile perishable coupons could be adapted to the beauty industry as well, offering discounts while reducing waste.

## Related on Trend Hunter

- [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md)
- [App-Based Grocery Discounts](https://www.trendhunter.com/trends/olio-1.md)
- [Automated Food Supply Services](https://www.trendhunter.com/trends/choco-software.md)
- [Online Anti-Food Waste Tools](https://www.trendhunter.com/trends/fresh-take-on-food-waste.md)
- [Retail Food Expiry Tools](https://www.trendhunter.com/trends/gander.md)
- [Food Waste Reduction Tools](https://www.trendhunter.com/trends/expiremate.md)
- [Intelligent Anti-Food Waste Systems](https://www.trendhunter.com/trends/foodtusker.md)
- [Eco-Friendly Chicken Products](https://www.trendhunter.com/trends/carbon-reduced-chicken.md)
- [Food Management Tools](https://www.trendhunter.com/trends/food-wise-pal.md)