# Food Cosmetics. What Vegetable are you Wearing? By Greg Ponesse | Published 2006-06-24 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/food-cosmetics-what-vegetable-are-you-wearing References: [web-japan.org](http://web-japan.org/trends/fashion/fas050118.html) Skin-care products made out of [sake, soy milk, natto (fermented soybeans)](https://www.trendhunter.com/trends/fermented-skincare-line), and other [common Japanese fare](https://www.trendhunter.com/trends/iki-skin-care) are now all the rage. Their popularity is thought to be an outgrowth of heightened public interest in healthy living. [Facial cleansers and other skin-care products](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk) have become a focus of particular attention because they are applied directly to the skin. The trend is also being fueled by the ready availability of these goods at neighborhood drugstores and over the Internet and by their low cost. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Food-based Cosmetics:** The demand for cosmetics made with food ingredients provides opportunities for companies to develop sustainable and eco-friendly products. - **Natural Skincare:** Consumers' increased interest in healthy living has led to a rise in demand for natural and organic skin care products. - **Japanese-inspired Skincare:** The popularity of Japanese ingredients in skincare products presents opportunities for companies to appeal to consumers' growing interest in Asian culture and beauty rituals. ### Where This Applies - **Cosmetics and Beauty:** The cosmetics and beauty industry can capitalize on the trend of food-based and natural skincare products to broaden their target market and increase sales. - **Food and Beverage:** Companies in the food and beverage industry can expand their product lines to include ingredients used in the production of cosmetics and beauty products. - **Retail and E-commerce:** The availability of these products at neighborhood drugstores and over the internet is driving sales in retail and e-commerce industries while offering opportunities for smaller businesses to enter the market. ## Related on Trend Hunter - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Soy-Based Face Cleansers](https://www.trendhunter.com/trends/soy-face-cleansers.md) - [Functional Dairy Products](https://www.trendhunter.com/trends/skin-care-yogurt.md) - [Potato-Infused Skincare Pads](https://www.trendhunter.com/trends/soothing-pads.md) - [Soy Sauce-Inspired Hand Creams](https://www.trendhunter.com/trends/lunch-charm-hand-cream.md) - [Japanese-Inspired Beauty Products](https://www.trendhunter.com/trends/iki-skin-care.md) - [All-In-One Soybean Cleansers](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Fermented Rice-Extract Skincare](https://www.trendhunter.com/trends/miracle-broth-collection.md)