# Naturally Vivid Dye Powders Suncore Foods Supercolor Uses Natural Ingredients as Food Coloring By Ell Smith | Published 2019-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-coloring1 References: [bonappetit](https://www.bonappetit.com/story/natural-food-coloring-suncore-foods) & [amazon](http://www.amazon.com/stores/page/F83E1EC7-44A7-4853-B4EA-485687F87555?tag=trenhunt0f-20) The experience of dining relies just as much on visual cues as it does on one's taste buds, and while food coloring can help amplify the visual experience, the additives and long ingredient list can be less than desirable for the increasingly conscious consumer. A recent article titled 'The Test Kitchen Swears By This Natural Food Coloring' posted by [Bon](https://www.trendhunter.com/trends/red-light-toothbrush) Appetite addresses these concerns, as the writer states that Suncore Foods Supercolor Powders are often used in the viral cooking content produced by Bon Appetite. Arriving in both powder and flake form, this completely natural and organic product offers vivid dyes for "the adventurous foodie." Some examples of the retailed items include the "Aqua Blue Spirulina Supercolor" as well as "[Organic Purple Sweet Potato](https://www.trendhunter.com/trends/purple-sweet-potato-fries)" and "Organic [Orange](https://www.trendhunter.com/trends/jagermeister-orange) Carrot." Suncore foods emphasizes transparency by featuring the ingredients in each title, informing the consumer of the ingredients responsible for the vibrant colors. Image Credit: Laura Murray ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 39% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Food Coloring:** The trend towards natural food coloring provides an opportunity for companies to develop and market organic and plant-based alternatives to traditional artificial food dyes. - **Transparency in Ingredients:** The growing demand for transparency in ingredients creates an opportunity for companies to highlight the natural and organic components of their products, appealing to conscious consumers. - **Vivid Dye Powders:** The popularity of vivid dye powders opens up possibilities for innovative recipes and visually appealing food creations that cater to the adventurous foodie. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore and capitalize on the trend towards natural food coloring, offering consumers healthier and more sustainable alternatives. - **Cooking and Recipe Platforms:** Cooking and recipe platforms can feature and promote cooking content that utilizes vibrant dye powders, inspiring users to experiment with visually stunning dishes. - **Organic and Plant-based Food Products:** Organic and plant-based food product companies can leverage the demand for transparency by highlighting the natural and organic ingredients used in their food coloring alternatives. ## Related on Trend Hunter - [Plant-Based Food Coloring Ranges](https://www.trendhunter.com/trends/natural-colors-by-prodalim.md) - [Sweet Potato Food Colorings](https://www.trendhunter.com/trends/exberry-organics-brilliant-pink.md) - [Oil-Based Food Colorings](https://www.trendhunter.com/trends/exberry-shade-vivid-orange-os.md) - [Concentrated Floral Food Colors](https://www.trendhunter.com/trends/pure-purple-butterfly-pea.md) - [Nature-Based Food Colorants](https://www.trendhunter.com/trends/lycored-resilientred-bf.md) - [Vibrant Cultured Food Colorings](https://www.trendhunter.com/trends/natural-food-colors.md) - [Clean Label Food Colorings](https://www.trendhunter.com/trends/sensient-marine-blue-capri.md) - [Paprika-Made Food Colorings](https://www.trendhunter.com/trends/gnt-exberry-paprika-emulsion.md) - [Fungal Protein Pigments](https://www.trendhunter.com/trends/michroma.md)