# Magical 10-Second Ads Wokker's Newest Food Campaign is a Series of Quick, Illusion-Filled Ads By Laura McQuarrie | Published 2014-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/food-campaign References: [youtube](https://www.youtube.com/user/wokkerrussia/) & [wokker.ru](http://wokker.ru/) To do something a little different for the Russian noodle chain Wokker, [Hungry Boys](https://www.trendhunter.com/trends/spicy-sesame) created a short and sweet food campaign consisting of nine commercials that are only about 10 seconds in length. The videos star a boy who is absolutely obsessed with eating noodles all the time and each clip also works in some magic for an extra quirky twist. The extremely to-the-point nature of the videos makes it perfect for sharing on social media, plus the 10-second stories all have great viral potential. Although the videos have been filmed in Russian, English subtitles can be turned on with [YouTube](https://www.trendhunter.com/trends/panda-express-lunar-new-year). In this particular clip, the boy claims that he's so hungry, he'll eat his hat. After shaking his cap in front of the camera furiously for a few seconds, it magically turns into a package of noodles. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 42% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Short-form Advertising:** The rise of short and engaging video ads presents opportunities for businesses to captivate audiences with minimal attention spans. - **Magic in Advertising:** Incorporating magic tricks in ads can add a unique and memorable element to capture consumer attention and generate buzz. - **Social Media Sharing:** Creating content that is tailor-made for sharing on social media platforms allows businesses to amplify their reach and tap into the viral potential of their ads. ### Who This Affects Most - **Food and Beverage:** Food chains and restaurants can leverage short and magical advertisements to entice customers with their products and enhance brand recognition. - **Marketing and Advertising:** Agencies specializing in advertising and marketing can explore innovative ways to incorporate magic and storytelling into their campaigns for client brands. - **Digital Media:** Platforms and media companies can benefit from the demand for short and viral video content by offering targeted ad placements and sponsoring engaging campaigns. ## Related on Trend Hunter - [Stop-Motion Food Campaigns](https://www.trendhunter.com/trends/tiny-chef-x-ikea.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Stake-Inspired Noodle Dishes](https://www.trendhunter.com/trends/steak-stroganoff.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Quirky Pasta-Defying Campaigns](https://www.trendhunter.com/trends/national-noodle-day-initiative.md) - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md) - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md)