# Cultural Street Food Packaging Poco Loco Street Food Branding Draws Influence from Mexican Culture By Michael Hemsworth | Published 2016-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-branding References: [thedieline](http://www.thedieline.com/blog/2016/4/26/poco-loco) & [behance.net](https://www.behance.net/teddysaxfors) Busy consumers are opting for food truck and food cart options more than ever, and taking a look at Poco Loco street food branding it's easy to see why. Highlighting the best and brightest aspects of the brand and Mexican culture, the Poco Loco branding and packaging is vibrant and consists of several clever design elements. The designers behind the products -- Teddy Saxfors, Marie Stridh and Filip Sjöholm -- wanted to create a new identity for the brand and the takeout products it offers. What was created is a series of miniature packages that all serve a distinct purpose to the brand and its patrons. The Poco Loco street food branding designs highlight the key points about the brand as well as the very food it serves. Oddly enough, this exquisitely Latin-inspired brand is located in Sweden. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Food Truck and Food Cart Options:** Disruptive innovation opportunity: Develop innovative packaging solutions specifically designed for food truck and food cart vendors to enhance their brand identity. - **Cultural Branding and Packaging:** Disruptive innovation opportunity: Create branding and packaging solutions that celebrate different cultures and ethnicities, offering a unique and authentic experience to consumers. - **Miniature Packaging:** Disruptive innovation opportunity: Explore the concept of creating miniature packaging for different products, offering convenience and novelty for customers. ### Sectors Adopting This - **Food and Beverage Industry:** Disruptive innovation opportunity: Introduce new packaging designs and materials that enhance the consumer experience and reflect the brand's identity. - **Design and Marketing Industry:** Disruptive innovation opportunity: Collaborate with businesses to create culturally inspired branding and packaging that resonates with their target audience. - **Hospitality Industry:** Disruptive innovation opportunity: Partner with street food vendors and restaurants to develop innovative packaging solutions that enhance the overall dining experience and differentiate their brand. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Vibrant Food Corner Designs](https://www.trendhunter.com/trends/branding-corner-design.md) - [Seasonal Street Food-Inspired Menus](https://www.trendhunter.com/trends/taco-cabana-street-food-fest.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md) - [Street Food-Inspired Meal Kits](https://www.trendhunter.com/trends/old-el-paso-street-vibes.md)