# Prepackaged Organic Edibles The Biofood Health Food Branding is Friendly and Inviting By Michael Hemsworth | Published 2016-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-brand References: [packageinspiration](http://www.packageinspiration.com/biofood.html/) & [amore.se](http://www.amore.se/) Designed by [Amore Brand Identity Studios](https://www.trendhunter.com/trends/amore-romanstyle-frozen-pizzas) in Sweden, the Biofood health food branding helps to make organic, fair-trade products more approachable on the store shelves. Including a number of different products ranging from oils, to dry goods the Biofood branding and packaging is inherently friendly and looks to make a connection with consumers. This is done with helpful hints with how to use the products, what nutrients they're high in and much more. The [organic and fair-trade product market](https://www.trendhunter.com/trends/olivias-organics) is only showing signs of increasing, which has created a need for brands to rethink how a product is [packaged and branded](https://www.trendhunter.com/trends/thoughtful-packaging). The Biofood health food branding shows how brands are moving beyond buzzwords to help satisfy consumer preferences for variety and quality. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Organic and Fair-trade Products:** Brands can capitalize on the growing market for organic and fair-trade products by offering innovative and appealing packaging designs. - **Consumer Connection:** Creating packaging that fosters a connection with consumers through helpful hints and information can set brands apart in the health food industry. - **Rethinking Packaging and Branding:** The Biofood health food branding demonstrates the need for brands to rethink traditional packaging and branding strategies to meet consumer preferences for variety and quality. ### Sectors Adopting This - **Organic Food:** The organic food industry has an opportunity to leverage eye-catching packaging designs to attract and retain health-conscious consumers. - **Fair-trade Products:** Brands in the fair-trade industry can differentiate themselves by implementing consumer-friendly packaging and branding strategies that highlight the ethical sourcing of their products. - **Health Food Retail:** In the health food retail industry, there is an opportunity to innovate by incorporating packaging designs that provide valuable information and create a connection with consumers. ## Related on Trend Hunter - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md)