# Vegan Luncheon Meat Products Food Brand 'ANEW' Debuts Three Luncheon Meat Products By Grace Mahas | Published 2022-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-brand-anew References: [acnnewswire](https://www.acnnewswire.com/press-release/english/75718/) & [anew-foods](https://www.anew-foods.com/)  OTS Holdings Limited recently launched a new plant-based, ready-to-eat food brand dubbed ANEW. The new company " aims to deliver quality, nutrition and convenience to consumers with a taste of heritage." The brand offers tree luncheon meat products including Classic, BBQ, and Black Pepper. The delicious new offerings are versatile and can be used in a variety of dishes including Asian and Western cuisines. Managing Director of OTS Holdings, Mr. Ong Bee Chip said: "Increased awareness of environmental and sustainability benefits have been a key driving force for plant-based alternatives to become a growing part of consumers' diet around the world. ANEW's luncheon meat products are sold in online stores and will be made available in major supermarkets across Singapore. Image Credit: ANEW ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 73% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Alternatives:** The emergence of plant-based meat alternatives in the food industry presents a disruptive innovation opportunity for companies looking to offer eco-friendly and sustainable products to consumers. - **Ready-to-eat Convenience Foods:** The increasing demand for quick and easy meal solutions has created a disruptive innovation opportunity for companies to offer plant-based alternatives that are both convenient and nutritious. - **Ethnic Flavors:** The versatility of ANEW's luncheon meat products in Asian and Western cuisines presents a disruptive innovation opportunity for companies to offer a wide range of plant-based ethnic flavors to consumers. ### Who This Affects Most - **Food Manufacturing:** The food manufacturing industry can leverage plant-based alternatives to capture an increasing market share of health-conscious and eco-friendly consumers. - **Retail:** The retail industry can benefit from offering a diverse selection of plant-based ready-to-eat convenience foods to meet the growing demand for quick and easy meal solutions. - **Eco-tourism:** The eco-tourism industry can leverage plant-based alternatives to meet the demand for sustainable and eco-friendly food options among environmentally conscious travelers. ## Related on Trend Hunter - [Soy Protein Luncheon Meats](https://www.trendhunter.com/trends/luncheon-meat.md) - [Canned Vegan Meats](https://www.trendhunter.com/trends/canned-vegan-meats.md) - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Vegan Lunchtime Meat Alternatives](https://www.trendhunter.com/trends/richmond-products.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Singaporean Plant-Based Food Brands](https://www.trendhunter.com/trends/happiee.md) - [Vegan-Friendly Steamed Buns](https://www.trendhunter.com/trends/vegan-meat-buns.md) - [Vegan Luncheon Meat Snacks](https://www.trendhunter.com/trends/plantbased-katsu-musubi.md) - [Premium Plant-Based Meats](https://www.trendhunter.com/trends/unlimeat.md)