# Ingredient-Focused Snack Packaging The Nii Food Bar Wrappers Highlight the All-Natural Ingredients By M | Published 2015-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-bar-wrapper References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/nii-bar.html) & [niibar](https://niibar.com/) Nii is a food bar brand that offers nutritional and organic snacks with a wrapper design that highlights the use of all-natural ingredients. The bars contain vegan, soy-free, gluten free and organic food items that speaks to the brand's focus on using high-quality and premium products. Design agency [BASIC](https://www.trendhunter.com/trends/basic-cellars) put together the packaging for Nii with a focus on putting the brand name and the ingredients at the forefront of the design. The packages feature a bright color scheme that complements the ingredients; for example, the chocolate almond chip bars are available in a dark brown wrapper whereas the peanut butter bars come in a golden package. Alongside the color scheme the wrappers include the benefits of the bars listed right on the front along with the ingredients. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Ingredient Packaging:** Brands can explore using packaging designs that prominently feature all-natural ingredients to appeal to health-conscious consumers. - **Organic Snacks:** Offering vegan, soy-free, gluten-free and organic snacks can appeal to consumers who are looking for healthier snack options. - **Transparent Packaging:** Using clear packaging or transparent windows on packaging can let consumers see the ingredients of a snack, providing a sense of transparency and trust in the product. ### Where This Applies - **Snack Food Industry:** Snack food brands can differentiate themselves by offering snacks with natural, organic and transparent packaging to appeal to health-conscious consumers. - **Design Industry:** Design agencies can create custom packaging designs for snack food brands that emphasize all-natural ingredients and transparent packaging, creating a unique selling proposition for the brand. - **Health and Wellness Industry:** Health and wellness companies can partner with snack food brands that offer natural, organic and transparently packaged snacks to cater to consumers looking for healthier snacking options. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Edible Wrapper Snack Bars](https://www.trendhunter.com/trends/one-good-thing-bars.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Clean-Label Crunchy Protein Bars](https://www.trendhunter.com/trends/south-40-snacks.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Produce-Forward Refrigerated Bars](https://www.trendhunter.com/trends/field-farmer1.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Smart Snacking Bakery Bars](https://www.trendhunter.com/trends/natures-bakery-snack-bars.md)