# Washing Machine Meal Pouches 'Sous La Vie' Food Bags Can Be Cooked in the Washing Machine By Laura McQuarrie | Published 2017-03-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/food-bags References: [dezeen](https://www.dezeen.com/2017/03/22/iftach-gazit-sous-la-vie-bags-cook-meals-washing-machine-design-products-food/) & [gray-design.squarespace](https://gray-design.squarespace.com/) Iftach Gazit is a student designer who created a unique set of food bags that are meant to be cooked with an appliance that's found outside of the kitchen. The vacuum-sealed 'Sous La Vie' packaging (made from waterproof paper) takes its inspiration from the tradition of [sous-vide cooking](https://www.trendhunter.com/trends/nosh-robot-cooker), and makes it possible for people to toss a food bag in the washing machine along with their laundry. As Gazit explains: "Instead of following a sous-vide recipe and cooking a piece of meat at 58˚C for two and a half hours, just set your washing machine to 'synthetics' for a long duration programme. Cooking vegetables? Set your machine to 'cotton' for a short duration programme." Sous La Vie prototypes feature the "cooking" instructions on the bags in the same way that washing tags are included on pieces of clothing. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Non-kitchen Cooking:** Sous La Vie's innovative packaging allows for non-kitchen cooking, creating opportunities for disruptive innovation in food, appliance and even fashion industries. - **Alternative Cooking Methods:** People are looking for alternative cooking methods, such as using their washing machine, and businesses in the food and appliance industries can explore ways to tap into this demand. - **Convenience Cooking:** The Sous La Vie food bags provide a convenient option for meal prep and cooking, particularly for busy professionals, thus offering opportunities for disruptive innovation in the meal kit delivery industry. ### Where This Applies - **Food:** The food industry can explore ways to innovate in packaging and cooking methods to cater to consumer demand for convenience and alternative cooking options. - **Appliance:** The appliance industry can look at creating products that accommodate non-kitchen cooking, such as washing machines or other appliances that can double as cooking equipment. - **Fashion:** The fashion industry can also explore opportunities in waterproof and durable fabrics that could be used in the packaging of food products, expanding their reach beyond clothing and accessories. ## Related on Trend Hunter - [Water-Free Sous Vide Cookers](https://www.trendhunter.com/trends/sous-vide-cooker.md) - [Flatpack Portable Washing Machines](https://www.trendhunter.com/trends/collapsible-washing-machine.md) - [Portable Mini Washing Machines](https://www.trendhunter.com/trends/gsoak.md) - [Portable Ultrasonic Washing Machines](https://www.trendhunter.com/trends/mini-washing-machine-concept.md) - [Miniature Portable Washing Machines](https://www.trendhunter.com/trends/conceptual-mini-washing-machine.md) - [Multipurpose Portable Washing Machines](https://www.trendhunter.com/trends/wonertool-portable-washing-machine.md) - [Tiny Washing Machines](https://www.trendhunter.com/trends/tiny-washing-machine.md) - [Self-Heating Messenger Bags](https://www.trendhunter.com/trends/willtex-willcook.md) - [Portable Washing Machine Appliances](https://www.trendhunter.com/trends/folding-washing-machine.md)