# Liquor Personality Charts The Graph Conducts Food and Wine Pairings Based on Swag Instead of Meals By Elise Ying-Hei Ho | Published 2012-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-and-wine-pairings References: [winefolly](http://www.winefolly.com/update/how-to-choose-wine/) Food and wine pairings mostly revolve around what the person is having for dinner but the 'How to Choose a Bottle of Wine' flow chart focuses more on [personality and swag](https://www.trendhunter.com/trends/glass-and-words) than anything else. After first deciding who this bottle is intended for, the flow chart directs the user to the correct bottle by asking a few personal questions such as how the user met the wine drinker and what meal this drink will be served with for [food and wine pairings](https://www.trendhunter.com/trends/seasonal-guide-to-wine-pairing). A few of the stranger questions are whether the drinker used to eat dirt as a child, if they like Kool-Aid, spray butter in their mouths and if they're into cults. While all of these seem like trivial and ambiguous questions, the flow chart will condemn users for having a regular life and eventually, get booted from the alcoholic maze. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 69% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Personality-based Pairings:** Focusing on personality traits and preferences rather than traditional pairings presents an opportunity for disruptive innovation in the food and beverage industry. - **Gamification of Alcohol Selection:** Incorporating a flow chart and interactive questionnaire for selecting liquor presents a new marketing strategy and customer engagement opportunity for alcohol companies. - **Unconventional Selection Criteria:** Using unconventional and playful selection criteria (such as asking about childhood habits) opens up the possibility for unique branding and packaging opportunities for alcohol companies. ### Sectors Adopting This - **Food and Beverage:** Using non-traditional pairings and marketing strategies to engage customers presents an opportunity for innovation in the food and beverage industry. - **Alcohol:** Innovative approaches to alcohol selection and marketing, including gamification and playful selection criteria, could disrupt and challenge traditional methods in the industry. - **Marketing and Advertising:** The incorporation of unconventional selection criteria and interactive tools offer new possibilities for creative branding and advertising strategies in the food and beverage industry. ## Related on Trend Hunter - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Burger-Friendly Wine Ranges](https://www.trendhunter.com/trends/greasy-fingers-wines.md) - [Sommelier-Approved Charcuterie Boards](https://www.trendhunter.com/trends/wine-pairing-board.md) - [Personalized Wine Recommendation Apps](https://www.trendhunter.com/trends/personalized-wine-recommendation-app.md) - [Interactive AI Sommeliers](https://www.trendhunter.com/trends/ai-sommelier.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Food-Friendly Wine Pairings](https://www.trendhunter.com/trends/pernod.md) - [Gamified Wine Kits](https://www.trendhunter.com/trends/the-grape-detective.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md)