# Fortune-Telling Food Trucks Syfy's Food and Fortune Food Truck Promotes 'Midnight Texas' By Laura McQuarrie | Published 2017-07-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/food-and-fortune References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-syfys-midnight-texas-food-truck/brands/article/1440714) & [syfy](http://www.syfy.com/tags/midnight-texas) To promote the premiere of its newest [supernatural TV series](https://www.trendhunter.com/trends/stranger-things-meals-campaign), Midnight Texas, Syfy launched an experience called 'Food and Fortune.' True to its name, the experience offered the chance for media and influencers to enjoy a taste of Texas BBQ sliders provided by Breddos Tacos, as well as have their fortune read by psychic Ryan Gooding. Fans of the [NBCUniversal](https://www.trendhunter.com/trends/biscuitsnbesties) channel Syfy will soon have the chance to experience the [Food and Fortune Truck](https://www.trendhunter.com/trends/food-truck-tour) for themselves at the London Film & Comic Con Festival. For many Millennials, the task of consuming food is about much more than just flavor—it offers a fun way to connect with their peers and favorite brands for an unforgettable experience. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing:** Opportunity for brands to create unique and memorable experiences that connect with consumers on a deeper level. - **Food Truck Culture:** Growing trend of food trucks as a popular and innovative way to serve food and engage with consumers. - **Supernatural Entertainment:** Increasing interest in supernatural-themed TV shows and movies, providing opportunities for cross-promotion and immersive experiences. ### Industries Being Reshaped - **Hospitality and Events:** Opportunity for event planners and hospitality industry to create experiential marketing campaigns and incorporate unique food truck experiences. - **Food and Beverage:** Potential for food and beverage brands to collaborate with food trucks for promotional events and experiential marketing activities. - **Entertainment and Media:** Potential for entertainment companies to leverage food truck experiences for cross-promotion and immersive marketing campaigns. ## Related on Trend Hunter - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Film-Themed Diner Menus](https://www.trendhunter.com/trends/dennys-and-good-fortune.md) - [Seasonal Street Food-Inspired Menus](https://www.trendhunter.com/trends/taco-cabana-street-food-fest.md) - [Branded Cracker Food Trucks](https://www.trendhunter.com/trends/cheez-wheelz-food-truck.md) - [Sci-Fi Fast Food Meals](https://www.trendhunter.com/trends/kfc-x-stranger-things.md) - [Dog-Focused Food Trucks](https://www.trendhunter.com/trends/french-cuisine-for-dogs.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Streaming Platform Dining Experiences](https://www.trendhunter.com/trends/tv-dinner-popup.md)