# Donut-Topped Coffees Matcha Man Ice Cream is Now Serving Hybrid Food and Drink Treats By Laura McQuarrie | Published 2017-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/food-and-drink References: [king5](http://www.king5.com/entertainment/television/programs/evening/mochi-donuts-and-vietnamese-iced-coffee-ice-cream-are-a-match-made-in-heaven/480914221) & [instagram](https://www.instagram.com/p/BZusioonkmx/) In a collaboration with [Raised Doughnuts](https://www.trendhunter.com/trends/plantbased-nugget), Matcha Man Ice Cream is now serving hybrid food and drink treats that involve a combination of coffee, [soft serve ice cream](https://www.trendhunter.com/trends/kit-kat-thailand) and donuts. The decadent three-in-one treat combines a gluten-free house-made [mochi donut](https://www.trendhunter.com/trends/strawberry-mochi) from Raised Doughnuts with a topping of Vietnamese coffee soft serve, which is then placed atop a takeaway coffee beverage. Beyond offering consumers a unique flavor experience by combining different flavors, textures and types of food and beverages, these kinds of unique creations offer an eating experience that is highly memorable and most definitely worthy of a photo. As it stands, neither Raised Doughnuts or Matcha Man Ice Cream has a permanent brick-and-mortar shop, although their treats may be found at various pop-up shop locations in the Seattle, Washington area. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Food and Drink Treats:** Businesses in the food and beverage industry can explore unique flavor combinations to create highly memorable eating experiences like donut-topped coffees. - **Gluten-free Desserts:** In light of increasing demand for gluten-free food products, entrepreneurs can explore creating gluten-free desserts like the mochi donut used in the donut-topped coffee from Raised Doughnuts. - **Pop-up Shop Retailing:** Retailers in various industries can test out new markets and gauge consumer interest by setting up a mobile pop-up shop like Raised Doughnuts and Matcha Man Ice Cream have done in Seattle, Washington. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore creating unique flavor combinations to create highly memorable eating experiences like donut-topped coffees. - **Gluten-free Products:** The gluten-free food industry can innovate and offer new products like the mochi donut used in the donut-topped coffee from Raised Doughnuts. - **Retail:** Retail businesses across various industries can test out new markets and gauge consumer interest by setting up a mobile pop-up shop like Raised Doughnuts and Matcha Man Ice Cream have done in Seattle, Washington. ## Related on Trend Hunter - [Matcha-Themed Donut Shop Menus](https://www.trendhunter.com/trends/randys-donuts-matcha-line.md) - [Creamy Cloud-Inspired Matcha Drinks](https://www.trendhunter.com/trends/matcha-drinks.md) - [Ice Cream-Inspired Frozen Coffees](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Matcha-Themed Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens.md) - [Multi-Sensorial Mochi Drinks](https://www.trendhunter.com/trends/dutch-bros-mochi-berry.md) - [Roasted Green Tea Donuts](https://www.trendhunter.com/trends/misdo-meets-gion-tsujiri.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md)