# Food Allergy Awareness Campaigns Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter By Kalin Ned | Published 2025-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/food-allergy-awareness References: [prnewswire](https://www.prnewswire.com/news-releases/footballs-jason-mccourty-and-daughter-kai-team-up-with-fare-to-raise-food-allergy-awareness-in-a-new-public-service-announcement-302367011.html) & [youtube](https://www.youtube.com/watch?time_continue=17&v=FZceBb6N2Oo&embeds_referring_euri=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Ffootballs-jason-mccourty-and-daughter-kai-team-up-with-fare-to-raise-food-allergy-aware&source_ve_path=MjM4NTE)  FARE, also known as [Food Allergy Research & Education](https://www.trendhunter.com/trends/the-teal-pumpkin-project), has debuted a new food allergy awareness campaign just before the Super Bowl. The organization is emphasizing that food allergy is a disease and that there is "a silent, growing public health epidemic." FARE's food allergy awareness campaign aligns with the ethos of Super Bowl ads. The public service announcement features [NFL](https://www.trendhunter.com/trends/tailgate-crashers) player, Super Bowl champion, food allergy dad, and FARE Innovation Ambassador, Jason McCourty and his daughter Kai. Dubbed 'The Kitchen, the campaign "draws humorous parallels between preparing for a big game and managing food allergy safety at home." This PSA extends FAREs unwavering commitment to boost awareness for food allergies — last year, the organization successfully prompted [Uber](https://www.trendhunter.com/trends/sorry-for-your-teams-loss) to modify its Super Bowl campaign. Image Credit: FARE ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 25% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Health Campaigns:** Leveraging sports personalities in public service campaigns can significantly amplify health messages and drive awareness. - **Humorous Health Messaging:** Incorporating humor into serious health topics like food allergies can make the message more relatable and engaging to a broader audience. - **Public Health Epidemic Awareness:** Highlighting food allergies as a growing public health epidemic emphasizes the need for increased education and preventive measures. ### Sectors Adopting This - **Healthcare and Public Health:** The focus on food allergies as a growing health concern opens avenues for developing innovative educational tools and preventive measures. - **Advertising and Media:** Utilizing humor and celebrity endorsements in health advocacy campaigns presents new strategies for more impactful public service announcements. - **Sports and Entertainment:** Collaboration with sports figures in health campaigns can create unique intersections between entertainment and public health education. ## Related on Trend Hunter - [Allergy-Friendly Retailer Campaigns](https://www.trendhunter.com/trends/the-teal-pumpkin-project.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md) - [Allergy-Friendly Recipe Collections](https://www.trendhunter.com/trends/allergyfriendly-recipe.md) - [Allergy-Friendly Baked Goods](https://www.trendhunter.com/trends/partake-foods-1.md) - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md) - [Sports Affiliated Restaurant Campaigns](https://www.trendhunter.com/trends/official-grill-bar-sponsor.md) - [Romantic Allergy Medication Campaigns](https://www.trendhunter.com/trends/astepro-allergy-campaign.md) - [Allergen-Free Halloween Snack Bags](https://www.trendhunter.com/trends/allergyfriendly-bag-o-treats.md) - [NFL Athlete-Backed Avocado Campaigns](https://www.trendhunter.com/trends/rob-gronkowski1.md)