# Reclaimed Booze Flooring Fontenay Woods Turns Wine Barrels Into Wood Floors By Vittoria Natarelli | Published 2010-07-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fontenay-woods References: [treehugger](http://www.treehugger.com/files/2010/07/vintage-wine-barrels-remade-as-flooring-fontenay-woods.php) & [fontenay.us](http://www.fontenay.us/) Fontenay Woods uses wood from [wine barrels](https://www.trendhunter.com/trends/newfill-barrels) for their industrial-looking hardwood floors. The result is an interesting blend of [aged woods](https://www.trendhunter.com/trends/no1-common) that is at once rustic and modern. Wine barrels are traditionally made of oak, which is a beautiful, strong wood. With thousands of barrels going out of commission each year, Fontenay Woods was smart enough to see the recycling potential. See more images of this [green flooring design](https://www.trendhunter.com/trends/sustainable-flooring) above. **Implications** - In today's society, businesses are faced with the challenge of providing consumers with modern products with vintage or worn aesthetics. These contradictory demands from the consumer world force businesses to factor design and function into their products. Businesses that can provide both vintage and high-performance qualities in their products will see big returns. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Reclaimed Wood:** Using reclaimed wood from wine barrels for flooring creates a unique blend of aged woods that appeals to consumers seeking rustic and modern aesthetics. - **Recycling:** The trend of repurposing wine barrels for flooring highlights the growing demand for sustainable and eco-friendly materials in the construction industry. - **Vintage Aesthetics:** The demand for products with vintage or worn aesthetics presents an opportunity for businesses to incorporate design and function in their offerings. ### Who This Affects Most - **Construction:** The construction industry can incorporate reclaimed wood flooring from wine barrels to meet the demand for sustainable and unique building materials. - **Home Decor:** The home decor industry can tap into the trend of vintage aesthetics by offering furniture and accessories made from reclaimed wood, appealing to consumers seeking a rustic and modern design. - **Wine and Spirits:** The wine and spirits industry can explore partnerships with companies like Fontenay Woods to repurpose their used barrels, providing a sustainable solution while promoting their brand. ## Related on Trend Hunter - [Whiskey Barrel-Decorated Bars](https://www.trendhunter.com/trends/laizhou-bar.md) - [Heritage-Informed White Oak Flooring](https://www.trendhunter.com/trends/natural-hardwood.md) - [Discarded Wood Construction Materials](https://www.trendhunter.com/trends/woodoo.md) - [Sustainable Alcohol Aging Methods](https://www.trendhunter.com/trends/two-trees.md) - [Upcycled Grape Distilleries](https://www.trendhunter.com/trends/re-find.md) - [Sustainable Cork Installations](https://www.trendhunter.com/trends/forest-for-the-trees.md) - [Woody Characteristic Bourbons](https://www.trendhunter.com/trends/barrell-vantage-bourbons.md) - [Sustainable Wine Cork Products](https://www.trendhunter.com/trends/sustainable-cork-products.md) - [Geometric Wood Flooring](https://www.trendhunter.com/trends/the-kaleidoscope-collection.md)