# Typographic Matchmaking Guides Guy Kawasaki's Font Pairing Tips and Tricks Helps Beautify Designs By Alyson Wyers | Published 2014-07-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/font-pairing References: [designtaxi](http://designtaxi.com/news/366953/This-Useful-Guide-To-Font-Pairing-Helps-You-Make-Happy-Typographic-Marriages/) & [blognva](http://blog.canva.com/the-ultimate-guide-to-font-pairing/) If you happen to be very into typography, this [font pairing guide](https://www.trendhunter.com/trends/font-tester) by Guy Kawasaki is worth looking into. In a recent post on the [Canva](https://www.trendhunter.com/trends/canva) blog, the online design tool's 'Chief Evangelist' offers The Ultimate Guide to Font Pairing Like a Pro including tips and tricks. The [graphic design guide](https://www.trendhunter.com/trends/the-product-design-book) includes a glossary of typographic terminology for those who are not professional designers yet, but are interested in learning more about the craft. In addition to providing several examples, the guide goes into detail about why some fonts are used in different situations. The four different examples are intended to make your designs beautiful, with "simple and effective type application." If font matchmaking and happy typographic marriages are of interest to you, this guide is a must see. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 63% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Font Pairing:** Disruptive innovation opportunity: Develop a font pairing tool that uses AI to analyze and recommend the best font combinations for different design projects. - **Typographic Terminology:** Disruptive innovation opportunity: Create an interactive typographic glossary app that provides easy access to definitions and explanations of typographic terms for both professionals and beginners. - **Effective Type Application:** Disruptive innovation opportunity: Build a design software plugin that automatically adjusts font sizes, line spacing, and letter spacing to optimize typographic legibility and aesthetic appeal. ### Industries Being Reshaped - **Graphic Design:** Disruptive innovation opportunity: Develop an AI-powered graphic design platform that integrates typography tools, allowing designers to easily experiment and create visually appealing designs. - **Education:** Disruptive innovation opportunity: Build an online learning platform focused on typography, offering comprehensive courses and resources for individuals to enhance their design skills. - **Software Development:** Disruptive innovation opportunity: Create a font management software with advanced search and categorization features, enabling designers to efficiently organize and utilize their font collections. ## Related on Trend Hunter - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Typography Learning Games](https://www.trendhunter.com/trends/font-guesser.md) - [Mood-Based Typography Platforms](https://www.trendhunter.com/trends/font-moodify.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Typography Workflow Managers](https://www.trendhunter.com/trends/rightfont.md) - [Personalized Font-Finding Algorithms](https://www.trendhunter.com/trends/font-vibes.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Design Font Optimizers](https://www.trendhunter.com/trends/font-size-tool.md) - [Font Preview Tools](https://www.trendhunter.com/trends/justgooglefont.md)