# Delicate Landscape-Inspired Teas The Fongcha Tea Branding Uses Abstractism to Communicate Calm By Rebecca Byers | Published 2016-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fongcha-tea References: [thedieline](http://www.thedieline.com/blog/2016/1/17/fongcha-tea) Fongcha Tea is an elegant [tea brand](https://www.trendhunter.com/trends/gen-tea) that boasts ethereal, serene packaging designed to evoke feelings of calmness and relaxation. Based in Taiwan, Fongcha Tea uses packaging to help its product range stand out in a crowded market. Aimed at transporting consumers to a serene place, the brand's logo is a bright green outline of an abstracted animal that adds a bit of whimsy to the entire experience. Otherwise, the packaging is [sleek in black and white](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee) aside from the labels that feature [brightly colored abstracted landscapes](https://www.trendhunter.com/trends/tealeaves-x-pantone). In using delicate, haphazard illustrations in juxtaposition to the severe lines of the boxy packaging itself, the designer Nio Ni is able to recall the contentedness of passive childhood daydreaming. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 71% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Serene Packaging:** Opportunity for other brands to use calming packaging designs to stand out in the crowded market. - **Abstracted Illustrations:** Opportunity for designers to create unique and whimsical illustrations that evoke emotions in consumers. - **Ethereal Branding:** Opportunity for brands to create a sense of escapism through their branding and product design. ### Industries Being Reshaped - **Tea Industry:** Other tea brands can differentiate themselves through their packaging and branding design. - **Packaging Industry:** Opportunity for packaging design companies to create innovative and unique packaging designs for brands. - **Design Industry:** Opportunity for designers to create unique and effective visual branding strategies for companies in various industries. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Mood-Enhancing Teas](https://www.trendhunter.com/trends/steep-mellow.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Playfully Packaged Tea Duos](https://www.trendhunter.com/trends/chamberlain-coffee1.md) - [Customizable Fine Tea Kits](https://www.trendhunter.com/trends/la-bonne-fille-fine-tea-company.md)