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# Weaponry-Woven Watches
The Fonderie 47 Inversion Principle Watch is Formed From Weapons

By Rahul Kalvapalle | Published 2014-09-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fonderie-47-inversion-principle
References: [gizmag](http://www.gizmag.com/fonderie-47-watch-ak-47/33744/) & [fonderie47](http://www.fonderie47.com/watch/inversion-principle)

The Fonderie 47 Inversion Principle is a watch, made by [Swiss watchmaker](https://www.trendhunter.com/trends/czapek-antarctique-rattrapante-rur) Fonderie 47, that is made in part from steel from an [AK-47 assault rifle](https://www.trendhunter.com/trends/marine-type-3). The watch even has subtle design cues borrowed from the firearm. A portion of revenue from watch sales is to be directed towards disarming efforts in Africa.

The watch's most unique point -- other than the fact that it contains AK-47 parts -- is the fact that it does not have conventional watch hands. Its second hand moves only once every three seconds, so each minute is marked by only a third of the glass dial. As each hand records a minute, it passes out of sight and is replaced by the next arm at the start of the dial.

The Fonderie 47 Inversion Principle watch is available in a [highly limited edition run](https://www.trendhunter.com/trends/emc-sr71) of 20 pieces, and costs a cool $195,000.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 97% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Weapons Upcycling:** Upcycling weapons to create high-end products, such as watches, can create a unique selling point and an opportunity to support important causes.
- **Integrated Social Responsibility:** Integrating social responsibility into luxury products can increase brand value and appeal to socially conscious consumers.
- **Non-conventional Time-telling:** Creating bold and unique ways of displaying time can generate interest and differentiate products in the luxury market.

### Sectors Adopting This

- **Luxury Watches:** The luxury watch industry can take advantage of upcycling to offer exclusive products with strong social messages.
- **Fashion Accessories:** Designers of fashion accessories can adopt upcycling practices to create new unique products and promote sustainability.
- **Social Responsibility:** Companies in various industries can integrate social responsibility initiatives into their products and services to support important causes and improve brand reputation.

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