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# Topical Social Media Feeds
Twitter Enables Users to Follow Topics of Interest on the Platform

By Daniel Johnson | Published 2019-11-07 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/follow-topics
References: [engadget](https://www.engadget.com/2019/11/06/twitter-topics-rollout/) & [about.twitter](https://about.twitter.com/en_us/company.html)

[Twitter](https://www.trendhunter.com/trends/super-follows) will release a new feature on November 13th, and it will allow users to follow topics. Users on the platform will be able to choose from over 300 different topics, including sports, entertainment, gaming and more. Twitter will also add more topics to the platform in the future.

The ability to follow topics will allow users to quickly fill their feeds with posts that they find relevant. This opens the platform up to more people who are only interested in certain content when using social media. Additionally, the new feature could help new users on the platform who are unsure of how to [build a Twitter feed](https://www.trendhunter.com/trends/feed-page) that engages their personal interests.

Image Credit: Twitter

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 16% | Activity: 20% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### What's Driving This Trend

- **Topical Social Media Feeds:** Twitter's new feature that allows users to follow over 300 different topics has the potential to revolutionize the way social media platforms curate content.
- **Personalized Social Media Experiences:** The ability to follow specific topics on Twitter could lead to more personalized experiences on social media platforms.
- **Data-driven Social Media Marketing:** Twitter's new feature could open up new opportunities for brands to target specific audiences based on their interests.

### Who This Affects Most

- **Social Media:** The new feature on Twitter could disrupt the way social media platforms curate content for users.
- **Marketing:** The new feature on Twitter could provide new opportunities for brands to target specific audiences and create more personalized experiences.
- **Media and Entertainment:** The ability to follow topics on Twitter could revolutionize the way users discover and consume media content.

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