# Cougar Editorials 'Follow That Woman' for Vogue Nippon Features an Aggressive Femme By Marissa Brassfield | Published 2009-08-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/follow-that-woman-vogue-nippon References: [fashionindie](http://fashionindie.com/spread-um-follow-that-woman-edita-vilkeviciute-for-vogue-nippon-by-mikael-jansson/) & [cultindie](http://www.cultindie.com/photo/albums/spread-um-follow-that-woman) This editorial for [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Nippon’s September issue called ‘Follow That Woman’ features a number of themes we’ve seen throughout 2009—sharp 80s styling, blended-in eyebrows and [lots of black](https://www.trendhunter.com/trends/jiyongkim-fw25). Photographer Mikael Jansson captures Edita Vilkeviciute in a sort of [cougar role](https://www.trendhunter.com/trends/after-dark-valentines-day-collection), dominating an oceanside scene populated largely by scantily-clad men. Click through the gallery above to see more images from ‘Follow That Woman’ in Vogue Nippon’s September issue, and keep on clicking for past features that also contain the themes of 80s styling, white eyebrows and recession-approved black outfits. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 93% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Sharp 80s Styling:** Disruptive innovation opportunity: Develop a line of retro-inspired clothing and accessories that capture the bold and unique aesthetic of the 80s. - **Blended-in Eyebrows:** Disruptive innovation opportunity: Create a line of eyebrow products or services that allow customers to easily achieve the blended-in look for a more natural appearance. - **Recession-approved Black Outfits:** Disruptive innovation opportunity: Launch a sustainable fashion brand that specializes in affordable and eco-friendly black clothing options for consumers during uncertain economic times. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Develop a virtual reality (VR) fashion retail platform that allows customers to virtually try on and purchase clothing and accessories from the comfort of their own homes. - **Beauty:** Disruptive innovation opportunity: Create a line of eyebrow products that use advanced technology, such as artificial intelligence and machine learning, to analyze the customer's facial features and recommend the best eyebrow shape and color. - **Retail:** Disruptive innovation opportunity: Implement augmented reality (AR) experiences in retail stores, where customers can see themselves wearing different outfits and accessories without physically trying them on. ## Related on Trend Hunter - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Elegant High-Waisted Panties](https://www.trendhunter.com/trends/french-cut-briefs.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Kidult Cougar Plushies](https://www.trendhunter.com/trends/after-dark-valentines-day-collection.md)