# Trailing Travel Campaigns Follow Me India by Murad Osmann Embraces Beauty and Culture By Meghan Young | Published 2015-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/follow-me-india References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/murad-osmann-follow-me-india) & [muradosmann](http://www.muradosmann.com/) The Follow Me India series showcases some of the most picturesque scenes found in the country. It stems off of the original Follow Me series, which began when the photographer Murad Osmann's girlfriend, Natalie Zakharova, tired of him always stopping to take photos. Grabbing his arm, she made him follow her through the sites and sounds of the places they were visiting. In this case, the Follow Me India series is even more dramatic than previous ones. Here, Zakharova is dressed in [traditional Indian attire](https://www.trendhunter.com/trends/rahul-mishra) while the two of them explore what the country has to offer. My Modern Met writes, "The images not only display [famous tourist destinations](https://www.trendhunter.com/trends/against-overtourism), they also depict the natural beauty, people, and distinct style of this breathtaking country." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Trailing Travel Campaigns:** Opportunity for travel campaigns to incorporate immersive and culturally rich experiences. - **Follow Me Photography:** Opportunity for photographers to showcase unique perspectives and create engaging narratives through the 'Follow Me' concept. - **Cultural Exploration Content:** Opportunity for content creators to produce visually engaging and culturally immersive content. ### Who This Affects Most - **Travel and Tourism:** Opportunity for travel and tourism industry to promote destinations through immersive and culturally appealing campaigns. - **Photography:** Opportunity for photographers to create innovative and interactive photography campaigns that resonate with viewers. - **Digital Media and Content Creation:** Opportunity for content creators to leverage cultural exploration and visually stunning content to engage audiences. ## Related on Trend Hunter - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Adventurous Tourism Campaigns](https://www.trendhunter.com/trends/saudi-tourism.md) - [Italian Tour Collections](https://www.trendhunter.com/trends/made-with-amore.md) - [Luxury Villa Influencer Ads](https://www.trendhunter.com/trends/somuchmore.md) - [Paris-Themed Solo Travel Guides](https://www.trendhunter.com/trends/curated-parisian-experiences.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cinematic Travel Campaigns](https://www.trendhunter.com/trends/cinematic-travel-campaign.md) - [Localized Destination Campaigns](https://www.trendhunter.com/trends/rosewood-hotels-resort.md) - [Influencer Travel Guides](https://www.trendhunter.com/trends/influencerhosted-tour-program.md)